Print Retailer Magazine to End
ICv2 reports that Comics & Games Retailer, a monthly industry trade magazine, will cease publication in January with the February 2008-labeled issue.
The business model was free to retailers with costs paid by ads purchased to reach this target audience directly. My assumption, based on no direct knowledge, is thus not enough advertisers wanted to buy ads to reach that audience. In the current comic market, it’s easy enough to reach both retailers and the eventual consumer with the same promotional effort (wrong as that is as a real, grown-up industry strategy), thus keeping costs down.