Free Comic Book Day Gold Sponsors Announced

Lisa has Diamond’s announcement of the Gold Sponsors for Free Comic Book Day, May 3, 2008:

DC, Marvel, Image, Dark Horse, Archie, even Bongo I all expected. (The Simpsons comics are some of the most popular among kids in our area.) Dynamite and IDW are less well-known, but they each have a number of licensed property titles that should be familiar to the non-comic-reading audience. Virgin, well, I guess they have money behind them. Viz, I’m thrilled to see, since they’re my favorite manga publisher.

Full information on the entire list of comics will be out in the next Previews on January 30.

The announcement continues to say “special FCBD editions designed to attract new readers into stores with some of the industry’s most recognized characters, including Superman, Hellboy, Archie, the X-Men, and many others.” I wondered about the prominent Hellboy listing until I realized the second movie comes out later this year, in July.

They also named three non-comic companies as Gold Sponsors — Mad Engine, New York Comic Con, and Quebecor Printing — through their “generous support of FCBD Black Logo t-shirts, store bags, and promotional posters, respectively.” Those convention-ad bags caused much retailer discomfort, with several larger ones vowing not to use them, because they see a convention as competition for their customer’s dollars.

Since retailers have to order and pay for the bags, some also feel that a direct advertising pipeline to their targeted market should have allowed the bags to be distributed for free, or even be something that they should get paid for.

Diamond has, so far, ignored my email contact seeking more information about how these choices are made. Next step: the phone.


One Response to “Free Comic Book Day Gold Sponsors Announced”

  1. FCBD Questions Unanswered » Comics Worth Reading Says:

    […] been trying to get answers since January about decisions being made in relation to the yearly Free Comic Book Day […]




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