- Posted by Johanna on January 24, 2008 at 8:40 pm
- Category: Comic News
Valerie reports (link no longer available) that “More than 90% of the readers of mainstream superhero comics are male” based on “demographic information from a publicly-traded comic book company.” She doesn’t say how recent the stats are, but they’re in line with those I reported from 1995, where 92% of DC readers were male. She’s surprised by this:
Yes, the male/female percentages on the readership shocked the hell out of me. I expected a male majority but not to that extent.
Which I guess means she didn’t believe me the first time. :) But I like her conclusions, listing positive actions women can take if they don’t like the figure.
# Examine why female readership is so low for this genre.
# Make our own polls and put this information to the test.
# Make our own comics.
# Establish dialogues with comic book companies and let them know specifically what we want to read.
That last one’s going to be a little tricky, since it’s hard to talk to someone who doesn’t want to talk to you. The first one, well, self-fulfilling prophecy: “girls don’t read superhero comics, so let’s make superhero comics they won’t want to read.” With the second, it’s possible to get a wider view of overall comic readership (not just superheroes) by doing convention polling or in other outreach venues. That and the third, giving women readers a real option with an authentic point of view, sound like great ideas.