- Posted by Johanna on January 25, 2008 at 9:34 pm
- Category: LinkBlogging
More on Free Samples: “the more his book was available for free, the more sales of the actual book increased.” From Best-Selling Author Actively Pirating His Own Book — Finds It Helps Sales Tremendously.
I know retailers who flat-out tell me they aren’t concerned with this issue at all, including two who are directly affected by it because they exist in cities we exhibit and sell books at during cons…. It’s going to be difficult to get publishers to budge on this because there’s no hard data and debuting books at cons is widely perceived as a valuable promotional tool and very crucial part of the bottom line for an event. Also, let’s face it, it will likely be hard to get one publisher to do it unless everyone else were to, because these businesses are competing with each other and vying for attention at shows. There needs to be a better case for how not engaging in this practice will improve the situation appreciably for everyone in spite of missing out on an excellent promotional opportunity (how many review sites and blogs write column after column about what the ‘buzz’ books of every show are?) and a hit to the bottom line.
Eric Reynolds goes on to say that if they decided not to debut books, they’d attend fewer conventions, and they only go to a few anyway (four indy comic-focused shows plus San Diego and a local show). That’s not an outcome that would benefit anyone.
Retailer to publishers: Want higher sales? Make better comics!
I don’t think that’ll really work, because good comics, like The Order, get canceled (with issue #10), because not enough regular customers buy them. I’m now down to one Marvel series I look forward to: X-Men: First Class.