But seriously – what makes a good comic book can often depend on the reader. What small press publishers SHOULD do is get their stuff out on-time and at a fair price. (You often advertise books sold for prices well below cover, stating that while you want them, you don’t want them for that price – and the price is set by the publishser.) They should also try to be more creative in their marketing. Selling the same things to people that stores are selling doesn’t make much sense. There are all kinds of great viral marketing things going on now. And many creators don’t take the time to visit stores and talk with owners and customers I believe there are so many more ways that publishers could get people interested in their comics, other than just selling those comics at conventions, if only they took the time and energy to do them.

Note – free SAMPLES, not give the whole darn thing away for free. There is a difference.

That author giving away his book online like that is a pretty interesting story. Though crafty too, as I wonder how many people would sit and read an entire novl on their computer screen. Get them hooked, and then get them to go buy the book so they can read it at their leisure.