Limited Edition Dust Jacket Available for Naughty Yaoi Title

In February, Digital Manga’s Juné imprint is releasing All Nippon Airlines: Paradise at 30,000 Feet by Kei Azumaya. Yes, this is the yaoi title with the very descriptive acronym. From the press release:

All Nippon Airlines cover
All Nippon Airlines
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ANAL — All Nippon Air Lines — is a unique airline company. All of its employees are beautiful gay men. On top of that, relationships between employees, or even between passengers and employees, are highly encouraged! This is of course the premise for many hilarious situations and strange adventures both for them and for their passengers.

To celebrate the release, June Manga is producing a limited edition dust jacket. “The bookstores didn’t want to actually see ANAL written on the cover,” explains sales manager Eric. “But the play on words is what really makes the book unique. We figured a limited edition dust jacket would be a way to give the fans what they want, but also make the bookstores happy.”

At the Juné site, there’s a comparison of the two jackets as well as details on how to request your own copy of the ANAL version. They’re giving them away at their convention appearances; you can order one if you buy the book from their online store; or you can send them your address and extra stamps if you live in the U.S.

I like this promotion idea. It’s difficult enough to fulfill to make it special for fans, but not so difficult that people will be turned away.

4 Comments

  1. it is an excellent marketing idea, and the title pun is rather amusing..but is the book actually any good to read?

  2. I don’t know. I’ll cover it if I see a review copy.

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