- Posted by Johanna on February 3, 2008 at 12:07 pm
- Category: Comic News
I don’t know anything about comic publisher Bluewater Productions, so I was interested when I got a press release from them listing their planned titles for 2008. (I ignored the headline, which was labeled “2007″, as a sloppy error.)
Since it’s hard to know when someone is promoting female-lead titles whether they’ll be good reads or boobalicious eye candy, I promptly popped over to their website to find more information and images. Guess what? There’s no information on any of the titles there. There are many other problems as well.
First off, don’t play music at me when I visit your site. It’s annoying.
Next, why is your release announcing major plans for this year hosted on a third-party networking site? Your material needs to be in one location under your control.
For another thing, what’s with all those “Artist(s): TBD” on the publication list? Why are you announcing plans when you don’t have any art yet, let alone even know who’s going to be drawing it?
But the key lesson here is this: Every comic publisher should have on their website at least a page for each of their titles, covering the basic premise, the creators, and sample art. Release information (which issues are out? how often is it published?) is also good to include. If you can’t even bother to put up that information (giving only a cutesy coming soon logo), instead wasting your time on setting up CafePress stores (that give the error message “The page you are looking for may have been renamed, moved, or deleted.”) and talking about TV and Film. It gives the wrong impression of where your focus is.
It’s a shame that they haven’t got the basics down, because they’re making some good attempts at market outreach, with tie-in comic samples on upcoming DVDs. They have some kind of deal with special effects master Ray Harryhausen to do comics expanding on some of his movies, currently being re-released on home video.