Stupid Promo Quote

It’s Dan DiDio, trying to drum up interest in the DC universe that will be all different once again:

One of the things that we’re really focusing on this year at DC is how we’re driving the different storylines through 2008. There will be a storyline that features Superman prominently in the Superman titles through 2008, there will be a storyline that features Batman prominently throughout his titles in 2008, and Wonder Woman will have her own strong storyline in her series.

You mean you’re going to tell Superman stories in the comic labeled Superman? Wow, how revolutionary! Sheesh.

21 Responses to “Stupid Promo Quote”

  1. Augie De Blieck Jr. Says:

    My favorite quote from that interview:

    “It’s certainly new reader friendly, whatever that means. . .”

    Now I understand DC’s publishing program of the last three years.

  2. thekamisama Says:

    Nothing suprises me from these guys anymore. This is the same company that ignores the weekly format gimmick is finally running up against a red brick wall of reader burnout. Instead of cutting back they are going to try and squeeze one out using the ‘Trinity’ characters. It is much easier to see if they can get a boost to trick fans to buy another book with 52 issues coming out in one year than actually serving potential readership.

  3. Dwight Williams Says:

    How are comics series sold elsewhere? Outside of anglophone North America, to be more precise.

  4. Lew Says:

    Wow! I never thought I’d see the day that DC Comics would actually promote the main characters of their titles by stating that they would be prominantly featured in said books throughout their year’s run. Just freakin amazin!

  5. Dave Says:

    Yeah, I had to re-read that 3 times to see if I was understanding it… Then I realized, oh yeah… it’s Dan Didio.

    Then again, I can think of plenty of Batman, Superman and Wonder Woman stories I’ve read over the years where the title character was the least interesting part of the story!

  6. Johanna Says:

    It’s true (and a sad statement on comics) that “we’re refocusing the title on the title character” can be meant seriously.

  7. Marc-Oliver Frisch Says:

    I thought the point was that Superman, Batman and Wonder Woman are going to be the focus of their own, separate “event” storylines in 2008, à la “Sinestro Corps War.” It’s not phrased very clearly, though, admittedly.

  8. Chris G Says:

    I admittedly haven’t read the Sinestro thing yet, since the vast majority of what I read these days is via library borrowing. But from what I’ve read online, isn’t a big part of why it worked the fact that it came out from under the radar, with a minimum of hype until after it started? And doesn’t it thus seem that announcing each of the big 3 will get their OWN Sinestro War event well in advance sorta misses the point?

  9. Marc-Oliver Frisch Says:

    They’ve said that “Sinestro Corps War” did unexpectedly well for them, but I’m not sure that became much of a factor in its success. After all, “The Resurrection of Ra’s al Ghul” over in the Batman books also seems to have been a commercial hit.

    Overall, I think the handful of interviews we’ve seen over the last few days suggest that they’ve learned a lesson or two from COUNTDOWN.

  10. James Schee Says:

    Darn, and here I was wanting to see Brother Power the Geek star in Superman, Ralph and Sue Dibny Ghost Detectives! in Batman and Dumb Bunny star in Wonder Woman!

  11. Alan Coil Says:

    In 3 or 4 years, just about every comic will end up being weeklies. Even Marvel is getting on this bandwagon with Spider-Man.

  12. Lew Says:

    Sorry Alan, but I have to disagree with you about the weekly comic trend. I think that trying to keep up with a weekly comic is unfair to the comic reader who tries to follow more than one or two titles. I started to read the weekly 52 series from DC, and also Countdown, and in both cases quit the attempt mostly due to the fact that I felt both stories just weren’t worth the aggravation involved in trying to get them each and every week, while passing up a better comic. And I can tell you, I’m already starting to get a bit put off with Spiderman going weekly.

  13. John Says:


    I get 2000AD, which is a weekly, and “the aggravation involved in getting them week to week” is near zero. If I want to I can go to the bookstore very week, or I can let a pile buildup and then read a whole lot at once.
    I think perhaps what you are really trying to say is that in the case of 52 or Spider-man it isn’t worth “the aggravation involved in getting them week to week” because they simply aren’t that good. :p)

  14. Lew Newmark Says:

    Actually John, I already have 2 giant piles of comics on my nightstand next to the bed, and believe me I hear it often from the wife! :)

    I can’t write for everyone else on this topic, but I just hate to have to try to follow a weekly series ( good or bad ) and continue to pick up other titles that I follow on a monthy basis…and I’ll go a bit further and add in the little mimi stories that seem to permeate comics now, ie; The X-Men ” Endangered Species ” series that ran thru all the titles. I decided that I would just wait till they collected the entire series and did the trade edition and pick that up instead of having to read every X-comic there is, just to have to follow the storyline. I made an exception to this for the
    ” Messiah Complex ” though that ran thru the titles ( and I have not read as of yet )because I felt that this was a major event in the X- History, and just needed to be read. Mind you,I am still going thru my comics pile that I haven’t gotton to yet for 07.

  15. Bill Williams Says:

    One of the nice things about waiting for trades is that you lose 1/3 of the bulk when you lose the ads. Good for those of us with small work spaces. Bill

  16. Kenny Says:

    From what I can tell, comics in other countries are sold mainly as weekly black and white anthologies without any specific genre dominating the market. I mean, sure, 2000 AD could be considered the sci-fi genre, but that’s not so much the case in Japan with manga. I would *much* rather buy a weekly magazine anthology or two of good stories than monthly garbage.

  17. morganagrom Says:

    @Dwight Williams

    “How are comics series sold elsewhere? Outside of anglophone North America, to be more precise.”

    Either finite series (manga) or series of standalone books (Asterix).

  18. Charles RB Says:

    “I would *much* rather buy a weekly magazine anthology or two of good stories than monthly garbage.”

    In the case of 2000AD you can – everything from December’s Prog 2008 onwards is available for paid download.

  19. Fanboy@50 » A ” Stupid Comment ” leads to an all out discussion Says:

    […] Alan Coil Says: February 10, 2008 at 7:48 pm […]

  20. Torsten Adair Says:

    “…and Wonder Woman will have her own strong storyline in her series.”

    Hmmm… time will tell.

  21. Torsten Adair Says:

    In Europe, there are a few monthly newsstand titles, mostly Disney, with an occasional Marvel or DC title. The Marvel title usually includes two stories, one of which is the title character (Spider-Man) and the backup is a fan favorite (Thor). (This example is a bit dated.) Thick paperbacks are also popular at newsstands, usually showcasing one character. The best stuff is collected into albums (for example, Don Rosa) and the creme de la creme gets a deluxe leatherbound hardcover edition.




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