- Posted by Johanna on April 2, 2008 at 8:09 pm
- Category: Comic News
Marvel today sent out a press release announcing that they would have a free Iron Man/Hulk sampler comic available on April 23. The point is, of course, to promote the characters from their new movies and attempt to convert curious fans to reading comics. It includes “a sneak peak at all the major upcoming Iron Man and Hulk projects, from Invincible Iron Man to Marvel Adventures: Super Heroes to Hulk”, it’s promised to be all-ages suitable, and it also lists what’s available in terms of those characters’ collections.
In other words, it sounds like exactly the kind of project that would be perfect for Free Comic Book Day… only it’s coming out a week and a half early. (Marvel’s official FCBD book is an X-Men story.) Marvel even agrees you can give it out then:
Perfect for distribution at movie theatres, Free Comic Book Day, and other promotional functions, this special one-shot provides all the information anyone needs to dive right into any current Iron Man or Hulk series. The back cover of each sampler also offers an ad for Free Comic Book Day on May 3rd and a place for retailers to stamp their store’s information so fans know where to shop!
It has to be ordered by retailers by tomorrow. And it’s exactly the kind of marketing outreach that comic companies should be doing, if it lives up to all its promises. But I am very suspicious about this timing.
Did Marvel come up with this idea too late to make it officially part of FCBD? Did they not want to hassle with the official program for this book for some reason? Or are they just trying to steal the thunder? Maybe there’s a more charitable motive that I’m not thinking of now. Or maybe the two events have absolutely nothing to do with each other.