- Posted by Johanna on April 14, 2008 at 7:37 am
- Category: Archie Comics
Right after the killer teddy bear story in Life With Archie #125, there’s an advertising insert. It’s four pages on glossy paper which stand out from the comic’s newsprint.
The first page offers Free Schooling to “train for a great career as a police officer or detective!” with pictures of a shooting range, handcuffs, gun, and badges.
The center spread has pictures of wedding sets and other diamond rings offered with monthly payment plans. The captions read “Military Men – Your credit is good” and “Give her a Genuine Diamond… it’s Forever!”
But it’s the last page that really got me, as shown here. (Click to see full-size.)
Yes, it’s lingerie. They want the readers to buy these peek-a-boo nighties to “thrill someone you love”. The one in the bottom right corner is called “Coming Home” and described as “to display her charms”.
Odd enough that, based on these ads, this Archie comic was aimed at military men who wanted to spend their money on their girlfriends or look for work once they were out of the service. But look at that placement! Facing the women wearing very little was an ad where Betty and Veronica fight over their Archie doll. From negligees to playing with dolls — what a mixed message!