Invincible Iron Man Sells Out
- Posted by Johanna on May 8, 2008 at 10:09 pm
- Category: Comic News
Wow, the demand for this whole Iron Man thing is stronger is expected! Yesterday, Marvel put up a trailer to promote the new series Invincible Iron Man, a great starting point for those interested in the character because of the movie.
The video teaser is a neat idea, but it waits much too long to show any Iron Man, with only regular people (not Tony) on view until over halfway through. That’s not the biggest head-scratcher, though. Today, the company announced that the issue (and all of its six covers) had sold out and that “Marvel currently has no plans to go back to press” on the title. Why the heck not?
May 8, 2008 at 10:32 pm
I don’t really read comics anymore and rarely check the latest news, so I was wondering what Marvel was doing on the comic book end to take advantage of the movie’s stunning success, as I saw not a single Iron Man comic at my local retailer last week. It seems that nothing has changed as far as their ridiculous, short-sighted policy of not going back to press on sold out books. Makes me not miss this stuff at all.
May 9, 2008 at 5:51 am
Can’t speak as to what’s in the stores right now but I checked out a copy of Previews two weeks ago and there were a gazillion Iron Man series in it.
May 9, 2008 at 6:58 am
Unfortunately, Barry, Marvel scheduled everything to come out the Wednesday after the movie instead of before. But there was the new series, a new miniseries written by the movie director (Viva Las Vegas), the Omnibus, and several trade collections.
I’m wondering if Marvel’s just waiting to build demand and then announce a reprint with a new cover or something. I can’t imagine them not doing so, because it would so badly handicap this new series. Unless it’s sold out from the publisher but there are still plenty of copies on the retailer shelves.
May 9, 2008 at 11:32 am
I’m thinking they said that solely to build popular demand so they can look like heroes when they announce a second print.
And while I’m being all old and cynical, I’m wondering if Wizard has 20,000 copies available @ $20 each.
I am grumpy today. Perhaps I need a hit or two of rum to mellow me a bit.
May 9, 2008 at 5:38 pm
I actually popped into some of the local shops in my area today. I was surprised at how all of the issues of this were gone.
Usually when I see sellouts I still see plenty of copies in the stores.
May 9, 2008 at 11:13 pm
I suspect one of two scenarios in these circumstances:
1) Marvel is using this sell-out as a way to spur heavier ordering by retailers. It certainly sounds as though there’s a demand for Iron Man comics, and I would imagine retailers are watching potential sales walk out the door now.
… or …
2) Marvel is waiting for the second issue to “sell out” so it can issue one of its “Must Have” editions, collecting a couple of issues.