The Audience of Women

This Entertainment Weekly column by Mark Harris sums up exactly how I feel when every successful female-aimed movie is considered a “surprise” hit.

”Surprising,” in this context, connotes something that isn’t supposed to happen, something that, in a business that depends on predictability, may even be undesirable. But calling something a surprise is also a reminder that it constitutes an exception to the rule, and thus provides reassurance that the rule still exists.

Some decision-makers (and audience members) are so used to having people like them be the center of attention that they can’t even conceive of how many other potential customers there are out there.


2 Responses to “The Audience of Women”

  1. Miki Says:

    Surprise indeed. How many times have anything geared towards female succeeded, and in fact, pulled in some non-female audience along the way? It shocks me that people are still shocked GOOD “chick-flicks” can pull in huge amounts of money because A) Females don’t watch that much movies or B) It won’t pull in anyone else BUT females.

    Even if the wall is broken for the first time, maybe it’s just a “surprise” because no one has done it well, or even THOUGHT about doing something out of the box in mainstream, and not because the movie’s success is in any way exceptional or a surprise. (Although you have to take into account, of course, the actual quality of the film for its failure or success).

    It’s the same with games, or comics. They all wonder why most females don’t like it, and think it’s so exceptional when some comic or game appeals to them, when it reality, some females DO like the hardcore games and superhero comics, but that the increase in interest is because the new material and themes actually APPEAL to them. The potential has always been there! It’s no surprise that now, with stuff that appeals to them, they’d like it, and that others might like it too, especially if it’s well-done.

    There’s no law other than people like what they like so make things that they (your target audience) and you like, whether it’s female oriented or not.

  2. Hope Larson Says:

    Thank you for posting this. I’ve been spending a lot of time whining about this issue lately, especially now that I am (or my agent is) attempting to get Chiggers optioned. What I’ve been told is basically, “It ain’t gonna happen, unless you get Miley Cyrus to star.” I hate being excluded from the whole game not because of the quality of my work, but because I wrote a story about (and thus, as Hollywood sees things, exclusively for) young women and girls.

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