- Posted by Johanna on June 19, 2008 at 3:35 pm
- Category: LinkBlogging
This Entertainment Weekly column by Mark Harris sums up exactly how I feel when every successful female-aimed movie is considered a “surprise” hit.
”Surprising,” in this context, connotes something that isn’t supposed to happen, something that, in a business that depends on predictability, may even be undesirable. But calling something a surprise is also a reminder that it constitutes an exception to the rule, and thus provides reassurance that the rule still exists.
Some decision-makers (and audience members) are so used to having people like them be the center of attention that they can’t even conceive of how many other potential customers there are out there.