- Posted by Johanna on August 5, 2008 at 4:29 pm
- Category: Comic News
Bluewater Productions (whom you likely haven’t heard of, because their best-known titles are 10th Muse and Legend of Isis) announced that they will be starting a manga line consisting of adaptations of their comics.
This idea — that by redrawing existing properties with big eyes, spiky hair, and pointy chins will magically make you hip with teens and increase your sales — is stupid. Even if, as they claim, they’re using “some of the top manga artists in the industry.” Why, then, are they not citing any Japanese names? The only artist attached so far is Bryan Golden, who is doing character redesigns. Other artists will be named later. (So this is obviously a publisher-driven, not creative-driven, idea.)
Even better, they’re trying to talk customers into not waiting for the collection by releasing only the single-issue comics in color. Most manga readers prefer the usual format of thicker collected books in black-and-white anyway.
This whole thing feels like a lame attempt at relevance by people who don’t seem to understand the characteristics of the hot term they’re trying to co-opt. Manga is not a coat of paint that can freshen up properties that aren’t selling under their own steam. The majority of the audience that buys it is very sensitive to issues of authenticity and only want the “real” translated books.