- Posted by Johanna on August 11, 2008 at 8:19 am
- Category: LinkBlogging
For their piece yesterday on changes at Time Warner, the NY Times chose the atrocious headline “Holy Cash Cow, Batman! Content Is Back”. It’s understandable that they’d want to springboard off of the remarkable, record-setting success of the recent Dark Knight movie, but evoking the campy 60s Batman TV show isn’t the way to do it.
Interesting piece, though. Here’s an excerpt:
In an effort to focus more sharply on “content creation” (or what nonsuits still like to call movies and television shows), Jeffrey L. Bewkes, who became chief executive of Time Warner in January, is whittling down the company’s many branches. It’s a makeover that will unravel about two decades’ worth of mergers that created the company in its current form, putting its trophy studio, Warner Brothers — as well as the ups and downs of moviemaking — more directly in Wall Street’s glare….
According to Time Warner insiders, the company is likely to shrink the publishing unit to just a handful of the most profitable titles. Some analysts predict that Time Warner might try to sell the publishing unit en masse, but only if market conditions improve.
But note that DC Comics is part of Warner Brothers, not the magazine publishing unit, for historical reasons and because the comics are considered feeder properties for movies. The article doesn’t mention comics, instead focusing on the different approaches to content production and distribution, with sections on fighting internet copies and changing release schedules.