NY Times on Time Warner: Horrible Headline

For their piece yesterday on changes at Time Warner, the NY Times chose the atrocious headline “Holy Cash Cow, Batman! Content Is Back”. It’s understandable that they’d want to springboard off of the remarkable, record-setting success of the recent Dark Knight movie, but evoking the campy 60s Batman TV show isn’t the way to do it.

Interesting piece, though. Here’s an excerpt:

In an effort to focus more sharply on “content creation” (or what nonsuits still like to call movies and television shows), Jeffrey L. Bewkes, who became chief executive of Time Warner in January, is whittling down the company’s many branches. It’s a makeover that will unravel about two decades’ worth of mergers that created the company in its current form, putting its trophy studio, Warner Brothers — as well as the ups and downs of moviemaking — more directly in Wall Street’s glare….

According to Time Warner insiders, the company is likely to shrink the publishing unit to just a handful of the most profitable titles. Some analysts predict that Time Warner might try to sell the publishing unit en masse, but only if market conditions improve.

But note that DC Comics is part of Warner Brothers, not the magazine publishing unit, for historical reasons and because the comics are considered feeder properties for movies. The article doesn’t mention comics, instead focusing on the different approaches to content production and distribution, with sections on fighting internet copies and changing release schedules.

10 Responses to “NY Times on Time Warner: Horrible Headline”

  1. Justin Says:

    Yeah, I would be surprised if even the general public isn’t giving the eye roll to headlines like that now.

  2. Bill Galvan Says:

    Is it ever possible to do a story about comics to the general public without the 60’s Batman sound effects or catchphrases? That has been driven into the ground.

  3. Kelson @ Speed Force Says:

    Last month, the LA Times blog that they set up for Comic-Con had an appalling list of almost 50 headlines of this sort, all from July. The mainstream media just hasn’t noticed the complete cultural shift that’s taken place in comics over the past 40 years.

    It must have been years ago that Neil Gaiman observed that mainstream coverage of comics tends to alternate between “Biff! Pow! Comics have grown up!” and “Ohmygawd this comic that’s not for children has material that isn’t for children in it!” But the disconnect is still there, like a newspaper cartoonist who still draws clothing and cars from the 1950s in a strip that takes place today.

  4. Mark S. Says:

    The “mainstream media” is lazy. They don’t like upsetting their own status quo…

    Just yesterday the local paper ran a little blip on a fellow who hit a fox on his motorcycle a couple of days ago. His situation was improving. Knucklehead writer stated the rider had been “ejected” from his motorcycle. Riders don’t get “ejected” they get “thrown.”


  5. Tommy Raiko Says:

    As galling as the “Biff! Pow!” headlines may be, it seems to me that nowadays we are seeing more mainstream media coverage that *doesn’t* use those sorts of headline buzzwords. It’s take someone with more time on their hands than I do (and, perhaps, access to Lexis/Nexis) to see if that perception is really true. It’s really a two-steps-forward-one-step-back thing, isn’t it? Comics is getting more coverage, it seems. Some of it suffers from silly headlines. But, surely, not all of it, right?

    As for Mark’s comment, I understand frustration at local media, but depending on context, I don’t know if the distinction between having been “ejected” and having been “thrown” from a vehicle would rile me as much as it has you. But, for what it’s worth, I do get a twinge of annoyance whenever local media uses “impact” as a verb to mean “effect” (As in “How will the new housing development impact the local economy?”) But I think that usage has become so ingrained that it’s here to stay…

  6. Tommy Raiko Says:

    And, of course, what I meant to say was that it gets me when folks use “impact” to mean “affect”



  7. Dave Says:

    Headlines like this one only show how out-of-touch the New York Times is with the current entertainment climate.

    After all, Many people in today’s audience weren’t even alive when the Batman series (which spawned such headlines) was originally on the air.
    Granted, there have been some cable channels since then which have shown reruns of the show, but they have had much smaller audience than the original airings of the show garnered.

    Many of the current audience has never seen the Adam West “Batman.”

    Man, I feel old! :)

  8. Flash Gordon Does Not Have Super-Speed « Speed Force Says:

    […] also fits with the annoying tendency of headline writers to use the “Holy XYZ!” phrasing from the 1960s Batman TV show as if […]

  9. Johanna Says:

    Oh, my, that is quite a sobering realization. Another reason to get out a DVD set of the show!

  10. Ed Sizemore Says:

    What a minute. I thought the Batusi was the reason we needed a DVD set of the show.




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