- Posted by Johanna on August 16, 2008 at 11:42 pm
- Category: LinkBlogging
Brian Hibbs has a great column on cleaning out backstock that isn’t selling. But I don’t want to talk about that main subject — read the column for that — I want to point out some of the interesting statements he makes about the current economics of selling comic books. All quotes from him:
I’d suggest that [Final Order Cutoff] is one of the reasons that Marvel and DC are currently at or near 80% of the market in orders, because there’s “less risk” in ordering their material in a FOC environment.
80%? I can believe it. I’m just curious how that figure was arrived at, and whether it’s generally accepted.
It used to be fairly normal behavior to order extra copies over and above your predicted rack sales to be able to put in back issue boxes. … the math used to say that if you had a 75 cent comic book, and you could price that as a dollar as a back issue, that “extra” 25 cents (a third of the initial cover price) made up for the costs associated with stocking and storing those back issues.
Does that suggest that the floor price for back issues these days should be $4? No wonder I don’t see quarter boxes much any more!
I still remember a time when a customer would come in with $10 to spend, and they’d buy all of the new this week books they wanted, and they’d have change left over, so back issue diving was common customer behavior.
I wish! That would be nice. To buy all the new books my household wants each week is more like $45 (that’s only 15 comics), and that doesn’t include graphic novels or manga! (We get those elsewhere, though, these days. While prices have gone up, so have types and numbers of outlets to get comics.)
Go read the rest of the column for more on “stock creep”, sensible inventory management, and why some perennial format books needed to be treated like periodicals.