- Posted by Johanna on September 11, 2008 at 7:58 am
- Category: Archie Comics
Archie Comics has announced that it’s updating its trade dress — that means a new company logo, a big A:
And new logos for most of the comic books. Here are a couple of samples.
I don’t care for the head shots — do people really not know which one is Betty? Plus, that really doesn’t look like her. There’s not enough “girl next door” about it.
The digests, all labeled part of “The Archie Library”, will add secondary logos for characters whose stories are included. For instance:
The publisher says this “allows fans of these characters to know exactly where to find their favorite Archie characters.” Good idea… but are there really that many Cheryl Blossom fans?
Those last two raise a couple of questions for me. First, why such different logos for books with the same characters? But more important, don’t they get a little busy, what with the four different logos and the different colors used in the background?
Look for the new logos on comics beginning next week. In the press release announcing all this, the publisher talks a little about their plans for next year:
In 2009, Archie Comics is entering a new phase of growth with the launch of two new titles, Archie Comics Presents and Sonic Universe. The new logos on our comics and digests highlights Archie Comics’ plans for the future and the new trade dress represents our latest step. Whereby we bring many of our popular characters to the forefront of our fans attention as soon as they see our digests and double digests.
Because I am a proofreader, that should have been “highlight” and “fans” should be possessive. I’d also fix that last sentence, which is a fragment… and I’d probably avoid using the pretentious-sounding “Whereby”, which usually only belongs in a legal filing. The company also refers to itself as “the world’s largest English-language publisher of all ages comics”. It’s a shame that “all ages” has come to mean “for kids” instead of its wider, more inclusive original definition.