Comments on: Archie Changes Logos

By: Greg

Greg — Fri, 12 Sep 2008 18:43:51 +0000

Then you are one of the chosen, because only the holy use the Oxford comma.

By: ShadZ

ShadZ — Thu, 11 Sep 2008 23:10:32 +0000

I love the fact that the digests will be highlighting which other characters appear inside!

By: dave roman

dave roman — Thu, 11 Sep 2008 19:13:11 +0000

But DC publishes “Graphic Novels for Kids!”

By: Johanna

Johanna — Thu, 11 Sep 2008 17:15:08 +0000

Greg, my knowing disregard of that rule comes from time as a technical writer… when dealing with computers, this instruction
Type “world”.
is different from
Type “world.”
I also use the serial (Oxford) comma wherever possible. :)

By: Johanna

Johanna — Thu, 11 Sep 2008 17:12:45 +0000

Alan, my quibble came from the vagueness of “all ages”. DC Comics, after all, makes comics for all ages (ranging from their kids’ line to Vertigo), and they’re a larger publisher than Archie. It’s a case of, “I don’t think that term means what you think it means.”

By: Greg

Greg — Thu, 11 Sep 2008 16:56:20 +0000

Good thoughts, and good proofreading catches. However, since (and only since) you threw down the proofreading gauntlet, your quoting of the press release in your last paragraph should have the comma and period tucked inside the end quotes, unless you’re writing from outside the United States.

By: Johanna

Johanna — Thu, 11 Sep 2008 15:33:17 +0000

Dave, that’s likely. I just like Katy better because she’s more different.

James, handslap to you! You’re not supposed to think that sex ever exists in the Archie universe!

By: James Schee

James Schee — Thu, 11 Sep 2008 15:14:27 +0000

Huh, the Veronica head with her eyes closed, looks like she’s have a REALLY good time.

It does seem odd to have different logos for the same title, with the only difference being Digest or Double Digest.

By: Dave Rose

Dave Rose — Thu, 11 Sep 2008 14:45:50 +0000

I agree that the characters’ logos should remain consistant. Here, I see three different logos for Betty and Veronica.

A character’s logo is as much a “brand name” as the company logo (“Superman”, Hot Stuff, Avengers, etc.). When a reader sees a familiar logo on a bookshelf from across they room, they know what character they’ll be getting before they’re even close enough to read the logo.

While companies do change logos/trademark symbols from time to time. The new ones need to be consistant in order for the readers to get used to them.

A while back, DC changed their company logo. Many people were upset as the old logo had been around for many years (27?) and they were fond of it. However, DC has consistantly used the new logo literally everywhere – on TV shows, movies, comics, and on their other products. It’s easy to identify something coming from DC.

I do like having the name of featured series on the digest covers. It could help some people decide on buying the digest. By the way, having read both, I think there are likely as many young fans of Cheryl Blossom as there are of Katy Keene.

By: Alan David Doane

Alan David Doane — Thu, 11 Sep 2008 14:22:21 +0000

Well, my wife, son and daughter all love Archie Comics, ages 12, 14 and 34…not “all ages,” but pretty diverse. :-)