Shatner Licenses Name for Comics

As covered at the LA Times fanboy blog, William Shatner will be doing four comics with Bluewater Productions.

Shatner Presents

Two are limited series based on the book Man O’ War and the book series Quest for Tomorrow, while TekWar will be an ongoing. (Side note: all of these books appear to be out of print, although available for cheap used.)

The fourth is “an exclusive new title that Shatner will create specifically for the publisher.” As the publisher says,

The comics will showcase storylines that will be continuations of the established plots featured in the fast-paced, sci-fi action-adventure books as opposed to direct adaptations of the titles.

Hmmm… is that an attempt to use the name and goodwill without infringing or getting the book publishers involved? Shatner is said to be providing ideas and approval for the comics. And the name, of course, with all beginning “William Shatner Presents”. They’re due out in March of 2009.

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4 Responses to “Shatner Licenses Name for Comics”

  1. Nat Gertler Says:

    Probably, the new-stories-rather-than-adaptations is more a way to get interest from the existing series readers rather than concern about any conflict. If Shatner had negotiated a reasonable deal with the TekWar material, the publishing rights to those stories would’ve reverted to him when the books went out of print (although admittedly in that case, there may be complications linked to the TV series of that property.)

  2. Johanna Says:

    Oh, good point. That way it’s new but still of interest.

  3. Dave Rose Says:

    While it’s nice to know Mr. Shatner continues to find avenues to express himself (and earn money), I’m not part of the audience he seesms to be aiming for with these series. I’ve read some of Tekwar and didn’t care for it.

    However, best of lick to him.

  4. Stupid Publisher Tricks: Not Naming What You’re Promoting » Comics Worth Reading Says:

    [...] I got a copy of Bluewater’s latest press release, I thought that I’ve picked on them enough, that I wasn’t going to point out how badly written their latest marketing [...]

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