- Posted by Johanna on September 17, 2008 at 9:26 pm
- Category: Comic News
Marvel ran an ad called “Embrace Change” on ESPN2 last night. You can see it at the MTV blog. The ad doesn’t mention comics at all — instead, it looks like something from a political campaign, or maybe more a public service announcement, with pictures of people and Skrulls interacting. The end links to EmbraceChange.org.
Right now, that website resolves to the standard Marvel.com site, which seems a bad choice. I expected to see a special page explaining what people just saw or what it means or even what comic book series it’s from (Secret Invasion, which is a miniseries that’s almost over). Maybe the website isn’t ready yet? Someone who doesn’t already “speak the language” will be lost. Why not link to this dedicated page?
It’s rather self-indulgent, putting the responsibility on consumers to figure out what’s being sold and what it means, instead of assisting them.