Newsarama’s Acquisition Anniversary

It’s been just over a year since Newsarama was acquired by Imaginova, which happened October 8, 2007. Since then, they’ve gone through a major redesign and an expansion of coverage in May 2008 (which editor Matt Brady commented on in June at a journalism panel).

I was curious about how they’ve been doing, since comic fans notoriously fear change, so I popped over to Alexa (which has its own flaws and caveats) and took a look. Newsarama is the blue line.

Mmm… that’s a drop, from a rank in 4-5,000 to 8-9,000. And I notice that the most pronounced drop happens in June-July, just after the redesign. It may have been that that gave some dedicated readers a reason to quit coming around so often.

The red line is their closest competitor, Comic Book Resources. Interesting how close they’re tracking these days, mostly due to Newsarama dropping. That can’t have been the desired result from adding new areas of coverage.

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13 Responses to “Newsarama’s Acquisition Anniversary”

  1. Jarrett Says:

    Maybe my browser is broken, but under ‘News’ about halfway down, below the ‘Features’ section there is still SDCC coverage up there. You know, from July. And an interview with Gary Oldman about Dark Knight under ‘Interviews’. You know, from July.

  2. Johanna Says:

    Interesting. I just noticed that the Beta tag is still up there.

  3. Marc-Oliver Frisch Says:

    The drop may be due to the fact that links to older articles no longer work. The CBR site at least redirects you to the new location since its redesign, but at Newsarama you just get a “Sorry” page.

  4. Paul O'Brien Says:

    Jarrett is right – their “News” menu is still leading with SDCC stories. That’s absurd.

    I think Newsarama’s main problem is that they shot themselves in the foot by trying to expand into other areas of coverage. They weren’t able to compete effectively with the many sites already covering those areas, but they’ve driven away their core readership by burying the comics news.

    I used to visit them reasonably often, because you could skim their front page and pick up pretty quickly on major news stories and interviews. You can’t do that any more, so I’ve stopped visiting altogether. I’m clearly not alone.

  5. Alan Coil Says:

    I’m on dial up and a clunky, old computer. It takes forever to open the site, and it sometimes freezes my computer, so I only go there once or twice a week. And once an article is off the front page, it is nearly impossible to find it.

  6. Justin Says:

    Well, I certainly dropped them from my daily viewings. Honestly, I would be hard pressed to think I go there even once a week. I was turned off by the lack of focus, and even when I had found (and accessibly bookmarked) the comics section, I just don’t go there all that often.

    That said, CBR didn’t really replace it either. I think in all the fuss, I just broke the habit of needing to keep on top of comics news daily. Well, that can’t be true, I still go here and to other blogs daily. Hmmmm.

  7. Marc-Oliver Frisch Says:

    “I used to visit them reasonably often, because you could skim their front page and pick up pretty quickly on major news stories and interviews. You can’t do that any more, so I’ve stopped visiting altogether. I’m clearly not alone.”

    To be fair, you can still get a comics-centered news page by clicking “Comics” at the top. If you bookmark that one, there’s not much of a difference to the previous entry site, in terms of content.

    That said, the site is hideously overloaded with scripts. I’m sure the new content management system makes it easier on their side, but I certainly agree the old site was hard to beat in terms of usability. (And much nicer and less generic to look at.)

  8. Chris Says:

    Funny, I used to visit Newsarama almost on a daily basis, then they changed the entire interface and I couldn’t find stuff as easily as before. Little by little I found myself looking to other sites for information.

    And I do agree, they shot themselves in the foot. They had a great site and they broke it.

  9. MM Says:

    “I think Newsarama’s main problem is that they shot themselves in the foot by trying to expand into other areas of coverage. They weren’t able to compete effectively with the many sites already covering those areas, but they’ve driven away their core readership by burying the comics news.”

    =D Hm… What magazine does *this* bring to mind?

    But yeah, I was a daily viewer of ‘rama last year, but I barely look at it these days. The comics portion has definitely suffered since they became “new and improved”. Pity.

  10. MM Says:

    Frisch, I’ve also bookmarked the “Comics” page. I don’t pay attention to the rest, but even so, it just seems to me all the interesting articles have disappeared, therefore, so did my reading habit.

  11. Scott Says:

    To quote a past president:

    It’s the economy, stupid!

    I was laid-off in late April and (while off) was definitely not paying any attention at all to comics-related sites.

    After getting a job with a *much* longer commute, I just don’t have time very often.

    As a case in point, I used to visit here daily or at least every other day. Now, it is every other week at best.

  12. DK Steve Says:

    Count me in as yet another former Rama-addict who has kicked his habit post-Pluck.

    I would check Newsarama multiple times a day and surf the Talk@ forums as well. But with the loss of forum functionality and the movement away from being a comics-specific site, it just doesn’t feel like home anymore. Goodbye Newsarama and thanks for the memories.

  13. James Schee Says:

    Not to keep piling on Newsarma here too much, after all I don’t visit any other comic news site that much either. Yet the changeover did make it easier to break a daily glance over.

    Of course not being that interested in much of the stuff covered, since I read extremely little DC/Marvel these days. So there is really no need to go there much anyway.

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