- Posted by Johanna on October 18, 2008 at 4:51 pm
- Category: Comic News
It’s been just over a year since Newsarama was acquired by Imaginova, which happened October 8, 2007. Since then, they’ve gone through a major redesign and an expansion of coverage in May 2008 (which editor Matt Brady commented on in June at a journalism panel).
I was curious about how they’ve been doing, since comic fans notoriously fear change, so I popped over to Alexa (which has its own flaws and caveats) and took a look. Newsarama is the blue line.
Mmm… that’s a drop, from a rank in 4-5,000 to 8-9,000. And I notice that the most pronounced drop happens in June-July, just after the redesign. It may have been that that gave some dedicated readers a reason to quit coming around so often.
The red line is their closest competitor, Comic Book Resources. Interesting how close they’re tracking these days, mostly due to Newsarama dropping. That can’t have been the desired result from adding new areas of coverage.