When I got a copy of Bluewater’s latest press release, I thought that I’ve picked on them enough, that I wasn’t going to point out how badly written their latest marketing attempt was. And then Heidi stepped in and said it all for me.

Note that the version now posted on their website (first link above) corrects some of the issues Heidi and her readers point out. The version on her site is as it was originally distributed, where the actual name of the comic being promoted wasn’t at all clear. Just to spell it out, your press release should have the name of the product clearly featured in the first line. It’s not a game, where you want the readers to have to figure it out. The more they have to think about what you’re trying to sell them, the less they’re going to buy it.

I think Bluewater would quit featuring so prominently in my lists of what not to do if they’d just slow down for a moment and have someone re-read their press material before sending it out.