- Posted by Johanna on December 2, 2008 at 10:11 pm
- Category: LinkBlogging
Some of the advice is basic — most important information first, keep it short and meaningful — but it never hurts to hear it again. And it’s always someone’s first time. As a web publisher, I’d like to reiterate the part about making it easy to get illustrative art, especially company and/or title logos.
As a follow-up, Brad covers the even more important topic of determining when to write a release — in other words, what is newsworthy? Some examples I’ve actually received of things that don’t qualify as news:
- We’re in the Previews catalog
- We’re using the latest hot buzzwords
- We sold some books
- We’re promoting books you can’t buy
Don’t be like them. Pay attention to what not to do.