- Posted by Johanna on December 19, 2008 at 5:50 pm
- Category: Comic News
Noted comic retailer Brian Hibbs discusses the likely effects of higher comic prices:
there’s really no direct evidence that price has a whole lot of bearing on what [Marvel customers are] willing to purchase.
Which is the problem right there… you can’t bitch about superhero comics being $3.99 if it doesn’t cause you to change your behavior.
Unfortunately, Brian’s crystal ball doesn’t see much good. The likely results of stapled comic prices going up include
- purchasers cutting back to only what they really want (decreasing sales)
- even if they don’t, more complaints about comics that don’t satisfy at that price due to lack of substantial content
- more people “waiting for the trade” collection (a particular bugaboo of Brian’s)
- unless prices on collected editions go up as well, depressing sales of the one successful comic format
Brian does provide one potential reason for Marvel’s choice to do this so aggressively now that I hadn’t seen anyone mention:
[The possibility is that] this is being done in an effort to make Marvel’s digital initiative that much more attractive. With the price of a single new periodical now getting closer to an entire month’s “subscription” to everything they have on line, it certainly makes the digital program look a whole lot better.