Lego Batman iPhone Game

Batman App Icon

To promote the Lego Batman videogame, the developer has released an iPhone/iPod Touch mini-game app. Which makes me wonder … just how many iPhones and Touches are out there?

Lego Batman Gotham City Games

Maybe I’m just jealous, since I don’t have one. But it seems like an expensive way to promote a product. Or perhaps it’s a very smart way to create an additional revenue stream. Plus, if one assumes that the “tastemakers” all have the new, hottest gadgets, then it’ll get more press.

Here’s some press release excerpts:

  • An iPhone / iPod Touch application based on Warner Bros. Interactive Entertainment’s award-winning and best-selling videogame title LEGO Batman
  • Features 16 fun mini games that will take fans deep within the heart of Wayne Manor
  • Developed by TT Games, the same studio behind the critically-acclaimed console title
  • Available now from the iTunes App Store for $5.99 (a limited time holiday price)

Screenshot 1Screenshot 2

Once players master the game to become a True Hero or True Villain, they unlock bonus content including never before seen artwork, trailers, and wallpapers. The wallpapers can then be saved into the player’s iPhone or iPod Touch picture library and used to identify callers or to spruce up the background of their phone.

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5 Responses to “Lego Batman iPhone Game”

  1. Vincent Murphy Says:

    There’s a lot of iPhones out there: more than 10 million, probably a lot more. Plus, I think iPhone users tend to be the right demographic for games like this: Lego fans, comics fans, etc.

    It likely didn’t take a lot of developer effort, either (the games look pretty simple). I suspect we’ll be seeing this much, much more in the future.

  2. Johanna Says:

    You’re very likely right. I think I saw mention of another one, maybe for The Spirit movie, that used the “shake to select” feature to randomize wallpapers and image display.

  3. Augie De Blieck Jr. Says:

    Yup, Vincent is right. Apple met their goal of selling 10 million iPhones in 2008. In fact, it’s currently at 13 million.

    The App store is also a huge hit, with some Mac developers planning on going iPhone/iPod Touch exclusive with the lucrative market they have there now.

    As I recall, Apple doesn’t break out the sales for individual iPod types. So I’m not sure that number is available, but I’m sure it’s in the millions, too. Apple sold something like 20 million iPods, overall, in the last quarter alone.

    I’m crossing my fingers — my contract with Verizon is up this spring, and I might be able to get the iPhone. Can’t wait.

  4. Augie De Blieck Jr. Says:

    Oh, and one other thing — the most popular category of downloads from the App store is “Games.” And Apple is doing their best to promote the iPhone/iPod Touch these days as a gaming device. So it all fits together nicely.

  5. James Schee Says:

    Ooh neat, I won an Ipod touch at my Christmas party on Friday. I’ve been playing the “Guitar Hero” style game a little. I’ll have to look for this too.

    The Touch was voted one of the best gadgets/toys in of the year in the recent EW issue. I haven’t tried the fishing game they talked about in it though.

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