- Posted by Johanna on January 22, 2009 at 8:20 am
- Category: Graphic Novel News
Top Cow offered hardcover collections of Midnight Nation (in November) and Broken Trinity (in December) at the price of $34.99. However, they’ve decided to upgrade the editions.
Top Cow Productions has announced significant upgrades to its Deluxe HCs of Midnight Nation (NOV082307D) and Broken Trinity (DEC082300D). The size of each collection will be increased to an oversized 8-1/2″ x 11″ and will ship with a deluxe slipcase containing a 24″ x 36″ full color poster folded and inserted within. The package will be shrinkwrapped with a sticker containing the book’s UPC/ISBN and price.
Oh, and each book is now priced at $100. For a slipcase and poster? They may call the books oversized, but they’re now only the size of a sheet of copy paper. Note that as of right now, Top Cow’s website still shows the old, inaccurate information.
(I left the babe in there because she’s so representative of the publishing imprint’s work. I don’t know why she’s on the website, though — it doesn’t appear to be an ad for anything or have any label.)
Retailers now have about a week and a half to decide if they think they can still sell any of these books at triple the price. Or to attempt to contact customers to find out if they still want the books. I found out about this because a reader (thanks, Ray!) told me that his mail-order comic supplier had asked him to either confirm his order at the new price or they would cancel it. But what about those retailers that aren’t paying attention? What about customers who don’t hear the news and get sticker stock when their book arrives? They can refuse to purchase it, of course, but that leaves the retailer in a bad spot and may cause hard feelings all around.
Please note, I’m not calling retailers lazy by assuming some may not notice. Retailers are given updates and changes all the time, and it’s very easy to overlook something with all the other tasks they’re also trying to take care of.
This is one of the reasons Brian Hibbs said, in reference to Marvel’s post-order adjustments:
No other solicitation or notification of change holds the same weight as the original “Previews” solicitation. Nothing. Only a fraction of the necessary audience is going to see non-“Previews” solicitations. Whether that be on the retailer level or on the consumer level. I submit to you that all of the changes listed above have transformed each of those projects into something other than was solicited in very real (and probably legally actionable) ways. … These are different projects that we would have ordered differently if we had had the correct information at the time of solicitation. And it has to stop.
One can only speculate why Top Cow would do this. Maybe orders were so low that they needed to increase the income per volume in order to cover the cost of the print run. Maybe they needed more cash fast, and they’re hoping enough retailers don’t notice the change. I’m having trouble thinking of a reason that doesn’t leave a bad taste, although I welcome correction.