Watchmen Promotional Efforts Increase
February 15, 2009

With the Watchmen movie opening in only three weeks (March 6, 2009), the promotional efforts are increasing.

Watchmen Premiere contest

You can enter to win a trip to the March 2 premiere in Los Angeles for yourself and a friend (before February 18). The winner gets airfare, hotel, and $1000 spending money.

DC Comics has a Watchmen promotional site emphasizing all the different ways you can read one story.

Watchmen mobile ads

If you become a “Watchmen mobile member” by texting Watchmen to 58671, movie updates and trivia will be sent directly to your mobile phone. You can also download ringtones and wallpaper. (Some of these promos sound like the kind of world the book was arguing against.)

Or text Veidt and your zip code to 43549 to get weekly updates on how to collect all six character posters (while supplies last) and win VIP seats to an upcoming screening.

Tales of the Black Freighter cover
Tales of the Black Freighter
Buy this DVD

Certain DVDs are being reissued with a $7.50 movie pass to see Watchmen in theaters. That’s become a typical tie-in, but I found the list of DVDs rather revealing when it comes to who they consider their audience might be: The seven include the three Matrix movies, Constantine, 300, Troy, and Catwoman. (Catwoman?)

Speaking of DVDs, in addition to the Watchmen motion comic DVD, Warner has followed up on plans announced last May to put out the animated Tales of the Black Freighter, due out March 24. Also included on that disc is Night Owl’s autobiography “Under the Hood”, a “live-action documentary-style special”. The disc is billed as combining “two essential Watchmen background stories on one disc.” Plus, there’s a trailer for the upcoming Green Lantern direct-to-video movie.

If you’re looking for additional video content, they’re putting out “video footage from the New Frontiersman archives” to set the history and film background:

Update: How could I forget the 80s style video game?

6 Responses  
Thom writes:  

Well, that would be a fun way to spend my birthday.

Adam writes:  

There’s also the “Watchmen: The End is Nigh” downloadable game for the 360/PS3/PC coming out the week of the movie. It’s said to be based on the two Mayfair RPG modules from ’87 ( “Who Watches the Watchmen?” and “Taking out the Trash”).

Johanna writes:  

It’s fascinating to me what’s considered a standard promotional package for a blockbuster movie these days, which is why I started cataloging all this stuff. I hadn’t heard about that download game.

DC Announces “After Watchmen, What’s Next?” Promotion » Comics Worth Reading writes:  

[…] this is smart. DC is thinking ahead, beyond their upcoming hoped-for-blockbuster movie, and trying to figure out how to keep customers interested by feeding them more suggestions on what […]

Watchmen: The Complete Motion Comic » Comics Worth Reading writes:  

[…] more exploitive “product,” another tie-in in to the most talked-about movie on the planet at this very […]


»  Substance: WordPress   »  Style: Ahren Ahimsa
Copyright 2009-2015 Johanna Draper Carlson