- Posted by Johanna on March 3, 2009 at 10:02 pm
- Category: LinkBlogging
One of the many questions coming out of the Scans_Daily shutdown was “Did it really help?” Many S_D readers have said that seeing comic samples recommended by other community members caused them to buy comics or collections, driving sales up.
Now, of course, people who read posted comics for free or instead of buying have no incentive to publicize that, so we’re only hearing one side of the story. But Peter David went further. He found data that shows that “since 2001, unit sales on comics are in fact on the increase.” (With the exception of last year, where just about every business tanked with the economy.) Certainly, correlation is not causation — but those who were insisting that comic sales have gone down over the years with the rise of online sharing are apparently wrong.
Glenn Hauman, the last one standing at ComicMix, argues anecdotally that Scans_Daily wasn’t effective promotion because the one time he posted some pages from one of their webcomics, traffic barely went up. I think he’s ignoring two important factors:
* Community promotion works much better when a fan says “hey, this is great, check it out!” When a publisher does so, the general reaction is “yeah, of course you’d say that.”
* Maybe they just didn’t like the comic? The first seven pages of the book he’s showing aren’t even in comic format; only one of the pages has panels. It’s also a boxing story that’s rather hectoring about race.
In short, “They didn’t praise us, so they’re ineffective for promotion” is a big ol’ logical fallacy.