Boom! Launches Kids Imprint

With today’s release of two licensed Disney titles, The Incredibles and The Muppet Show, Boom launches the Boom! Kids imprint “as a home for its child-appropriate publishing content.”

Right now, the website is nothing but “buy! buy! BUY!”, which is unfortunate, but I think it makes sense to do something to separate these Disney books from the zombies and other gory things they publish in their main line.

“We designed BOOM! Kids to differentiate these books from the established BOOM! Studios line, so parents can easily identify age-appropriate material for their kids to read. The new imprint avoids sending children or their parents to the same web site that features some of our edgier fare, like IRREDEEMABLE or HEXED and the irreverent Adult Swim-like humor of SHMOBOTS,” said Editor-in-Chief Mark Waid.

There is mention of original kids’ content coming from Boom! later to go with these licensed titles, but no specifics.

Update: Boom! just announced that this line of kids’ comics will also be distributed to newsstands nationally through Kable Distribution Services, Inc. (KDS).

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