Wizard Entertainment announced today that the Chicago Comic-Con, held August 6-9, will host Anime Central Aftershock.
ACen Aftershock! offers a taste of anime and manga fandom with exhibitors, artists, anime showings, panel events, cosplay, contests, and a host of other exciting events normally found only at the yearly Anime Central show. This is the first time ever that ACen has offered programming to fans outside of their annual event. Attendees are encouraged to show up in anime costume.
Wizard cancelled their anime magazine earlier this year, so why the pitch now? I’m very jaded about anything Wizard does after they cancelled two of their four conventions this year yet owner Gareb Shamus bought a New York show. With that in mind, it seems to me that Wizard has finally figured out that anime fans are enthusiastic, like programming aimed at them, and spend money at shows … but it’s several years too late for them to capture that audience.