- Posted by Johanna on August 7, 2009 at 7:55 am
- Category: LinkBlogging
Entertainment Weekly is sending out PR plugging their cover feature naming District 9 the “must see movie of the summer”. You may remember this film as the subject of a sexist PR campaign that featured a contest open to men only, until outcry forced changes. OK, maybe the movie’s still great, and the publicity folks are the ones that made the mistakes. Still, I found this section of the EW coverage, included in the promotional email, particularly tone-deaf:
Awareness of the film has increased due to a clever viral marketing campaign, a “secret” screening for fanboys and bloggers at Comic-Con, celebrity tweets, and word of mouth.
Sexism is now “clever”? I have a hard time believing that no one at EW was aware of the fracas over all this. I guess it really is true that it doesn’t matter what people say as long as they’re talking about you.