Comments on: EW Praises Sexist Marketing as “Clever” http://comicsworthreading.com/2009/08/07/ew-praises-sexist-marketing-as-clever/ Independent Opinions on Comics of All Kinds Tue, 14 Feb 2012 00:50:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Charles RB http://comicsworthreading.com/2009/08/07/ew-praises-sexist-marketing-as-clever/comment-page-1/#comment-105626 Charles RB Sat, 08 Aug 2009 23:33:52 +0000 http://comicsworthreading.com/?p=8202#comment-105626 I agree that it's probably talking about the "Humans Only" posters rather than the competition. The competition was a bit daft for a film which has segregation and ostracisation though. I agree that it’s probably talking about the “Humans Only” posters rather than the competition.

The competition was a bit daft for a film which has segregation and ostracisation though.

]]> By: moritheil http://comicsworthreading.com/2009/08/07/ew-praises-sexist-marketing-as-clever/comment-page-1/#comment-105619 moritheil Fri, 07 Aug 2009 17:46:27 +0000 http://comicsworthreading.com/?p=8202#comment-105619 It's back to the truism that there is no such thing as bad publicity, eh? It’s back to the truism that there is no such thing as bad publicity, eh?

]]> By: Johanna http://comicsworthreading.com/2009/08/07/ew-praises-sexist-marketing-as-clever/comment-page-1/#comment-105618 Johanna Fri, 07 Aug 2009 16:13:13 +0000 http://comicsworthreading.com/?p=8202#comment-105618 They most likely are talking about other things, but seeing Comic-Con placed so close in the sentence (since the contest was a trip to Comic-Con) brought back a lot of bad memories. They most likely are talking about other things, but seeing Comic-Con placed so close in the sentence (since the contest was a trip to Comic-Con) brought back a lot of bad memories.

]]> By: Tommy Raiko http://comicsworthreading.com/2009/08/07/ew-praises-sexist-marketing-as-clever/comment-page-1/#comment-105615 Tommy Raiko Fri, 07 Aug 2009 13:56:48 +0000 http://comicsworthreading.com/?p=8202#comment-105615 As early as last year's San Diego, there were ads subtly promoting the movie--things like "For Humans Only" signs near restrooms and at transit stations. These didn't overtly promote the movie, but did reinforce the movie's apparent apartheid themes and did get some early talk going among fans. Even if that is the only thing the article is referring to, I have no real problem characterizing that as both clever and viral. Despite the sexist and botched plans for that IGN contest (which, sure, you could argue EW should have/could have at least mentioned) there does seem to be a lot more other, notable, praiseworthy (to the extent that marketing is ever praiseworthy) stuff done for the movie. As early as last year’s San Diego, there were ads subtly promoting the movie–things like “For Humans Only” signs near restrooms and at transit stations. These didn’t overtly promote the movie, but did reinforce the movie’s apparent apartheid themes and did get some early talk going among fans. Even if that is the only thing the article is referring to, I have no real problem characterizing that as both clever and viral.

Despite the sexist and botched plans for that IGN contest (which, sure, you could argue EW should have/could have at least mentioned) there does seem to be a lot more other, notable, praiseworthy (to the extent that marketing is ever praiseworthy) stuff done for the movie.

]]> By: Thom http://comicsworthreading.com/2009/08/07/ew-praises-sexist-marketing-as-clever/comment-page-1/#comment-105612 Thom Fri, 07 Aug 2009 12:57:37 +0000 http://comicsworthreading.com/?p=8202#comment-105612 Yeah, they don't actually name the contest-and as I recall, that contest was not set up by the studio, but IGN. That's the only aspect of sexist marketing that I can see and it is ignored by EW (the actual showing of the film was always open to both genders). So, i think it is a bit of a leap to suggest that they are praising sexist marketing. Yeah, they don’t actually name the contest-and as I recall, that contest was not set up by the studio, but IGN. That’s the only aspect of sexist marketing that I can see and it is ignored by EW (the actual showing of the film was always open to both genders). So, i think it is a bit of a leap to suggest that they are praising sexist marketing.

]]> By: Caroline http://comicsworthreading.com/2009/08/07/ew-praises-sexist-marketing-as-clever/comment-page-1/#comment-105611 Caroline Fri, 07 Aug 2009 12:36:32 +0000 http://comicsworthreading.com/?p=8202#comment-105611 Could they be talking about something else? A contest doesn't necessarily meet my definition of viral marketing. Not to say they should have glossed over the sexism but I can see if that wasn't the focus. Could they be talking about something else? A contest doesn’t necessarily meet my definition of viral marketing. Not to say they should have glossed over the sexism but I can see if that wasn’t the focus.

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