- Posted by Johanna on September 1, 2009 at 12:18 pm
- Category: Comic News
They sliced $1.5 billion off its market value Monday. That’s nearly twice the premium Disney agreed to pay Marvel’s shareholders.
Disney stock dropped due to the premium Marvel was getting: 40 times its earnings of $100 million. (Its own stock is at 15 times earnings.) And Marvel didn’t have a movie out this year, so it’s not making the kind of big money it did in 2008. But this is a deal planning for the long term, as Nikki Finke points out. She lists the expiration dates on various existing Marvel contracts — Their film distribution deal runs through 2013. The Universal theme park deal lasts for as long as they stay in agreement and maintain the attractions, so there goes my hope for Marvel Disney World rides anytime soon. (Unless, as speculation has it, there’s some kind of buy-out.) Activision has Spider-Man and X-Men games locked up through 2017. That’s also the expiration date of the Hasbro toy agreement.
Those are some looooooong contracts there. I know it’s less than ten years, but that seems excessive in a popular culture field.