Quick Advice on Press Copies

This came up at last weekend’s SPX, and it surprised me how many people hadn’t thought about it, so I thought I’d share.

When you’re unpacking your books, comics, or minicomics for a show, you’ll notice some copies don’t look as good as the others. Maybe they’re print errors — an uneven trim cut off a small part of the cover, for example, or the tail end of the run printed a little too light — or packing damages — a cover corner got folded back in the box. Set those copies aside, and give those out as review copies or press freebies. Save the good ones to sell. Most press members won’t mind; if you explain, they’ll even understand. (Me, I’m impressed with people who are thinking so smartly about their business.)

Next time, bring some kind of small stickers (red dots) or flags, and mark your damages as you see them so you’ll be easily able to find them when you need them. If you have more damages than you’d like or want to give away, sell them at a discount to bargain hunters.


5 Responses to “Quick Advice on Press Copies”

  1. Pitzer Says:

    They also make good donations to a school’s library!

  2. Johanna Says:

    What a great idea!

  3. Journalista – the news weblog of The Comics Journal » Blog Archive » Sept. 30, 2009: Free on teh internets Says:

    [...] Johanna Draper Carlson offers newbie cartoonists advice concerning review copies. [...]

  4. Strip News 10-2-9 | Strip News | ArtPatient.com | ArtPatient.com Says:

    [...] Worth Reading gave us some pointers on what to do with our damaged print copies and Comic Book Resources talked about iPhone comic apps. You may also find the Toonopedia fun to [...]

  5. Strip News 10-2-9 | Strip News | ArtPatient Says:

    […] Worth Reading gave us some pointers on what to do with our damaged print copies and Comic Book Resources talked about iPhone comic apps. You may also find the Toonopedia fun to […]

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