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	<title>Comments on: Reveal Those Review Copies, Bloggers</title>
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	<link>http://comicsworthreading.com/2009/10/05/reveal-those-review-copies-bloggers/</link>
	<description>Independent Opinions on Comics of All Kinds</description>
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		<title>By: Fleen: Try Our Thick, Creamy Shakes &#187; Dear Identity-Thieves: I Intensely Dislike You</title>
		<link>http://comicsworthreading.com/2009/10/05/reveal-those-review-copies-bloggers/comment-page-1/#comment-106723</link>
		<dc:creator>Fleen: Try Our Thick, Creamy Shakes &#187; Dear Identity-Thieves: I Intensely Dislike You</dc:creator>
		<pubDate>Tue, 06 Oct 2009 20:25:11 +0000</pubDate>
		<guid isPermaLink="false">http://comicsworthreading.com/?p=9049#comment-106723</guid>
		<description><![CDATA[[...] of interviews, Zudaboss Ron Perazza had one with David Gallaher a couple days back at CBR; full disclosure: Gallaher is the creator of High Moon, which was one of the first Zudawinners. The interview is [...]]]></description>
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<p>[...] of interviews, Zudaboss Ron Perazza had one with David Gallaher a couple days back at CBR; full disclosure: Gallaher is the creator of High Moon, which was one of the first Zudawinners. The interview is [...]</p>
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		<title>By: More on Review Copy Disclosures &#187; Comics Worth Reading</title>
		<link>http://comicsworthreading.com/2009/10/05/reveal-those-review-copies-bloggers/comment-page-1/#comment-106716</link>
		<dc:creator>More on Review Copy Disclosures &#187; Comics Worth Reading</dc:creator>
		<pubDate>Tue, 06 Oct 2009 18:27:22 +0000</pubDate>
		<guid isPermaLink="false">http://comicsworthreading.com/?p=9049#comment-106716</guid>
		<description><![CDATA[[...] up on yesterday&#8217;s post about the FTC telling bloggers to disclose when they&#8217;ve received comp or review copies. In all this discussion, several points (as I see [...]]]></description>
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<p>[...] up on yesterday&#8217;s post about the FTC telling bloggers to disclose when they&#8217;ve received comp or review copies. In all this discussion, several points (as I see [...]</p>
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		<title>By: Anatole Wilson</title>
		<link>http://comicsworthreading.com/2009/10/05/reveal-those-review-copies-bloggers/comment-page-1/#comment-106715</link>
		<dc:creator>Anatole Wilson</dc:creator>
		<pubDate>Tue, 06 Oct 2009 18:17:48 +0000</pubDate>
		<guid isPermaLink="false">http://comicsworthreading.com/?p=9049#comment-106715</guid>
		<description><![CDATA[Well I&#039;d agree with you that it doesn&#039;t hurt to acknowledge receiving promotional copies, corporations (and FOX) can form &quot;astro turf&quot; organizations as dummy fronts to push their toxic policies, the previous adminsitration can pay political bloggers to push their positions, radio stations can push music after getting &quot;incentives&quot; from record labels, and the FTC is worried that a blogger will say something nice about a review product they got for free? Yeesh!]]></description>
		<content:encoded><![CDATA[<p>Well I&#8217;d agree with you that it doesn&#8217;t hurt to acknowledge receiving promotional copies, corporations (and FOX) can form &#8220;astro turf&#8221; organizations as dummy fronts to push their toxic policies, the previous adminsitration can pay political bloggers to push their positions, radio stations can push music after getting &#8220;incentives&#8221; from record labels, and the FTC is worried that a blogger will say something nice about a review product they got for free? Yeesh!</p>
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		<title>By: Erica Friedman</title>
		<link>http://comicsworthreading.com/2009/10/05/reveal-those-review-copies-bloggers/comment-page-1/#comment-106713</link>
		<dc:creator>Erica Friedman</dc:creator>
		<pubDate>Tue, 06 Oct 2009 17:50:42 +0000</pubDate>
		<guid isPermaLink="false">http://comicsworthreading.com/?p=9049#comment-106713</guid>
		<description><![CDATA[It&#039;s not like the FTC is asking much. They want you to disclose that you received a copy of something in return for promotion. Well, honestly, you probably should have been doing that all along, or your readers might assume that you pay for what you review. If you didn&#039;t buy it, they should know that.

On Okazu, my readers sponsor reviews (I don&#039;t keep the books, I give them to the library, or to the AnimeNext Manga library ) or I buy my own. This way I can say whatever I bloody well want. I never ask for review copies and rarely, if ever receive them. If it is a review copy *of course* I&#039;m going to note that. Readers deserve to know that I did not spend my hard-earned money on it.

If your prime motivation for blogging is to get free stuff, then do us all a favor and stop. That makes for lousy reviews.

Cheers,

Erica]]></description>
		<content:encoded><![CDATA[<p>It&#8217;s not like the FTC is asking much. They want you to disclose that you received a copy of something in return for promotion. Well, honestly, you probably should have been doing that all along, or your readers might assume that you pay for what you review. If you didn&#8217;t buy it, they should know that.</p>
<p>On Okazu, my readers sponsor reviews (I don&#8217;t keep the books, I give them to the library, or to the AnimeNext Manga library ) or I buy my own. This way I can say whatever I bloody well want. I never ask for review copies and rarely, if ever receive them. If it is a review copy *of course* I&#8217;m going to note that. Readers deserve to know that I did not spend my hard-earned money on it.</p>
<p>If your prime motivation for blogging is to get free stuff, then do us all a favor and stop. That makes for lousy reviews.</p>
<p>Cheers,</p>
<p>Erica</p>
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		<title>By: Scott</title>
		<link>http://comicsworthreading.com/2009/10/05/reveal-those-review-copies-bloggers/comment-page-1/#comment-106712</link>
		<dc:creator>Scott</dc:creator>
		<pubDate>Tue, 06 Oct 2009 17:05:58 +0000</pubDate>
		<guid isPermaLink="false">http://comicsworthreading.com/?p=9049#comment-106712</guid>
		<description><![CDATA[I&#039;m probably not going to change anything in the way I do things.

The FTC tries to figure out a way to regulate bloggers every little bit, and they always back off, &#039;cause they know that the minute they try to levy a fine on someone, they&#039;re going to get taken to the courts by the ACLU and another few dozen pro bono lawyers, and the courts will say, &quot;Nope, FTC, private citizens, First Amendment, leave the bloggers alone.&quot; And it&#039;ll be official legal precedent. 

The FTC will either back down, or they&#039;ll never enforce. Put money on it.]]></description>
		<content:encoded><![CDATA[<p>I&#8217;m probably not going to change anything in the way I do things.</p>
<p>The FTC tries to figure out a way to regulate bloggers every little bit, and they always back off, &#8217;cause they know that the minute they try to levy a fine on someone, they&#8217;re going to get taken to the courts by the ACLU and another few dozen pro bono lawyers, and the courts will say, &#8220;Nope, FTC, private citizens, First Amendment, leave the bloggers alone.&#8221; And it&#8217;ll be official legal precedent. </p>
<p>The FTC will either back down, or they&#8217;ll never enforce. Put money on it.</p>
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		<title>By: ADD</title>
		<link>http://comicsworthreading.com/2009/10/05/reveal-those-review-copies-bloggers/comment-page-1/#comment-106711</link>
		<dc:creator>ADD</dc:creator>
		<pubDate>Tue, 06 Oct 2009 16:57:19 +0000</pubDate>
		<guid isPermaLink="false">http://comicsworthreading.com/?p=9049#comment-106711</guid>
		<description><![CDATA[If they used the same postage method as on subscription cards in magazines, they&#039;d only have to pay for the ones actually returned, which I imagine would be 50 percent or less, but man, what I wouldn&#039;t give for that option with an awful lot of books I get.]]></description>
		<content:encoded><![CDATA[<p>If they used the same postage method as on subscription cards in magazines, they&#8217;d only have to pay for the ones actually returned, which I imagine would be 50 percent or less, but man, what I wouldn&#8217;t give for that option with an awful lot of books I get.</p>
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		<title>By: Scott Cederlund</title>
		<link>http://comicsworthreading.com/2009/10/05/reveal-those-review-copies-bloggers/comment-page-1/#comment-106710</link>
		<dc:creator>Scott Cederlund</dc:creator>
		<pubDate>Tue, 06 Oct 2009 16:56:55 +0000</pubDate>
		<guid isPermaLink="false">http://comicsworthreading.com/?p=9049#comment-106710</guid>
		<description><![CDATA[I wonder what this means for podcasters or is the FTC only targeting bloggers?]]></description>
		<content:encoded><![CDATA[<p>I wonder what this means for podcasters or is the FTC only targeting bloggers?</p>
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		<title>By: Johanna</title>
		<link>http://comicsworthreading.com/2009/10/05/reveal-those-review-copies-bloggers/comment-page-1/#comment-106709</link>
		<dc:creator>Johanna</dc:creator>
		<pubDate>Tue, 06 Oct 2009 16:55:41 +0000</pubDate>
		<guid isPermaLink="false">http://comicsworthreading.com/?p=9049#comment-106709</guid>
		<description><![CDATA[ADD, that&#039;s a fabulous idea. Although it would require doubling their postage budget for not necessarily much reward.]]></description>
		<content:encoded><![CDATA[<p>ADD, that&#8217;s a fabulous idea. Although it would require doubling their postage budget for not necessarily much reward.</p>
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		<title>By: THE BEAT &#187; Blog Archive &#187; Blogosphere vs the FTC</title>
		<link>http://comicsworthreading.com/2009/10/05/reveal-those-review-copies-bloggers/comment-page-1/#comment-106708</link>
		<dc:creator>THE BEAT &#187; Blog Archive &#187; Blogosphere vs the FTC</dc:creator>
		<pubDate>Tue, 06 Oct 2009 14:47:05 +0000</pubDate>
		<guid isPermaLink="false">http://comicsworthreading.com/?p=9049#comment-106708</guid>
		<description><![CDATA[[...] Some reax: Johanna has the will power not to title her post &#8220;TOLJA!&#8221;. [...]]]></description>
		<content:encoded><![CDATA[<div style="padding: 1em; background-color: #FEF1B5;">
<p>[...] Some reax: Johanna has the will power not to title her post &#8220;TOLJA!&#8221;. [...]</p>
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		<title>By: Journalista &#8211; the news weblog of The Comics Journal &#187; Blog Archive &#187; Oct. 6, 2009: Obama 1, MacDonald 0</title>
		<link>http://comicsworthreading.com/2009/10/05/reveal-those-review-copies-bloggers/comment-page-1/#comment-106707</link>
		<dc:creator>Journalista &#8211; the news weblog of The Comics Journal &#187; Blog Archive &#187; Oct. 6, 2009: Obama 1, MacDonald 0</dc:creator>
		<pubDate>Tue, 06 Oct 2009 14:42:16 +0000</pubDate>
		<guid isPermaLink="false">http://comicsworthreading.com/?p=9049#comment-106707</guid>
		<description><![CDATA[[...] Ron Hogan offers a follow-up, as well as an open letter to the FTC, while Jeff Jarvis and Johanna Draper Carlson offer additional [...]]]></description>
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<p>[...] Ron Hogan offers a follow-up, as well as an open letter to the FTC, while Jeff Jarvis and Johanna Draper Carlson offer additional [...]</p>
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		<title>By: ADD</title>
		<link>http://comicsworthreading.com/2009/10/05/reveal-those-review-copies-bloggers/comment-page-1/#comment-106706</link>
		<dc:creator>ADD</dc:creator>
		<pubDate>Tue, 06 Oct 2009 14:27:16 +0000</pubDate>
		<guid isPermaLink="false">http://comicsworthreading.com/?p=9049#comment-106706</guid>
		<description><![CDATA[I wonder if publishers will start sending SASEs with their review copies so reviewers can mail them back if they choose.

I actually would like this very much.]]></description>
		<content:encoded><![CDATA[<p>I wonder if publishers will start sending SASEs with their review copies so reviewers can mail them back if they choose.</p>
<p>I actually would like this very much.</p>
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		<title>By: Johanna</title>
		<link>http://comicsworthreading.com/2009/10/05/reveal-those-review-copies-bloggers/comment-page-1/#comment-106705</link>
		<dc:creator>Johanna</dc:creator>
		<pubDate>Tue, 06 Oct 2009 12:07:04 +0000</pubDate>
		<guid isPermaLink="false">http://comicsworthreading.com/?p=9049#comment-106705</guid>
		<description><![CDATA[I&#039;m at the point where I&#039;m kind of glad when someone whose books I don&#039;t care for quits sending me things, because that&#039;s one less thing for me to worry about, especially if it&#039;s a bad match between me and their publications. And publishers do have a lot more choices these days for coverage. And review copies do cost money. 

But yes, it is also the case that some publishers are too quick to cut off people -- another reason it&#039;s sometimes tricky for a reviewer to operate without these kinds of concerns affecting them.]]></description>
		<content:encoded><![CDATA[<p>I&#8217;m at the point where I&#8217;m kind of glad when someone whose books I don&#8217;t care for quits sending me things, because that&#8217;s one less thing for me to worry about, especially if it&#8217;s a bad match between me and their publications. And publishers do have a lot more choices these days for coverage. And review copies do cost money. </p>
<p>But yes, it is also the case that some publishers are too quick to cut off people &#8212; another reason it&#8217;s sometimes tricky for a reviewer to operate without these kinds of concerns affecting them.</p>
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		<title>By: Comps, complaints, &#171; Precocious Curmudgeon</title>
		<link>http://comicsworthreading.com/2009/10/05/reveal-those-review-copies-bloggers/comment-page-1/#comment-106698</link>
		<dc:creator>Comps, complaints, &#171; Precocious Curmudgeon</dc:creator>
		<pubDate>Tue, 06 Oct 2009 10:40:27 +0000</pubDate>
		<guid isPermaLink="false">http://comicsworthreading.com/?p=9049#comment-106698</guid>
		<description><![CDATA[[...]  Johanna Draper Carlson examines the new Federal Trade Commission requirements for bloggers to disclose &quot;material connections&quot; related to the products they discuss. I&#039;ve [...]]]></description>
		<content:encoded><![CDATA[<div style="padding: 1em; background-color: #FEF1B5;">
<p>[...]  Johanna Draper Carlson examines the new Federal Trade Commission requirements for bloggers to disclose &#8220;material connections&#8221; related to the products they discuss. I&#8217;ve [...]</p>
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		<title>By: david brothers</title>
		<link>http://comicsworthreading.com/2009/10/05/reveal-those-review-copies-bloggers/comment-page-1/#comment-106697</link>
		<dc:creator>david brothers</dc:creator>
		<pubDate>Tue, 06 Oct 2009 06:17:45 +0000</pubDate>
		<guid isPermaLink="false">http://comicsworthreading.com/?p=9049#comment-106697</guid>
		<description><![CDATA[Thanks for your commentary on this, Johanna (and commenters!). I&#039;m at the point where I regularly get review copies from a few companies, and I&#039;m using Amazon to partially fund my site, so I think all of this is going to matter to me very soon. I&#039;ve also been doing giveaways for review copies of really fancy or interesting review copies after I finish the review, which I&#039;m sure will be a whole other can of worms. I wonder if PDFs count as review copies, too?

On the subject of pulling review copies due to negativity... I used to do videogame journalism for a fairly decent magazine. We gave a new Japanese RPG-ish game, which was very, very bad, a low score. Their PR rep assured us that that was okay, and they wouldn&#039;t pull ads, and we&#039;d still have a relationship with the company, etc.

The next month, we were notified that they were pulling ads and that they needed to &quot;talk&quot; to us before they&#039;d send builds of anything for further coverage.

It sounds like the kind of thing that&#039;s way more common than it should be. I can see the company&#039;s rationale for it (&quot;Why should we waste time shipping a game out just for a negative review?&quot;), but it leaves a bad taste in my mouth.]]></description>
		<content:encoded><![CDATA[<p>Thanks for your commentary on this, Johanna (and commenters!). I&#8217;m at the point where I regularly get review copies from a few companies, and I&#8217;m using Amazon to partially fund my site, so I think all of this is going to matter to me very soon. I&#8217;ve also been doing giveaways for review copies of really fancy or interesting review copies after I finish the review, which I&#8217;m sure will be a whole other can of worms. I wonder if PDFs count as review copies, too?</p>
<p>On the subject of pulling review copies due to negativity&#8230; I used to do videogame journalism for a fairly decent magazine. We gave a new Japanese RPG-ish game, which was very, very bad, a low score. Their PR rep assured us that that was okay, and they wouldn&#8217;t pull ads, and we&#8217;d still have a relationship with the company, etc.</p>
<p>The next month, we were notified that they were pulling ads and that they needed to &#8220;talk&#8221; to us before they&#8217;d send builds of anything for further coverage.</p>
<p>It sounds like the kind of thing that&#8217;s way more common than it should be. I can see the company&#8217;s rationale for it (&#8220;Why should we waste time shipping a game out just for a negative review?&#8221;), but it leaves a bad taste in my mouth.</p>
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		<title>By: I&#8217;ve got 11,000 reasons for you to come clean about your review copies. at Comics212</title>
		<link>http://comicsworthreading.com/2009/10/05/reveal-those-review-copies-bloggers/comment-page-1/#comment-106694</link>
		<dc:creator>I&#8217;ve got 11,000 reasons for you to come clean about your review copies. at Comics212</dc:creator>
		<pubDate>Tue, 06 Oct 2009 04:17:07 +0000</pubDate>
		<guid isPermaLink="false">http://comicsworthreading.com/?p=9049#comment-106694</guid>
		<description><![CDATA[[...] as I imagined she might, Johanna Draper Carlson has all kinds of smart things to say on this very subject. Go read what she has to [...]]]></description>
		<content:encoded><![CDATA[<div style="padding: 1em; background-color: #FEF1B5;">
<p>[...] as I imagined she might, Johanna Draper Carlson has all kinds of smart things to say on this very subject. Go read what she has to [...]</p>
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		<title>By: Melinda Beasi</title>
		<link>http://comicsworthreading.com/2009/10/05/reveal-those-review-copies-bloggers/comment-page-1/#comment-106693</link>
		<dc:creator>Melinda Beasi</dc:creator>
		<pubDate>Tue, 06 Oct 2009 02:51:16 +0000</pubDate>
		<guid isPermaLink="false">http://comicsworthreading.com/?p=9049#comment-106693</guid>
		<description><![CDATA[You know, Johanna, I could understand a publisher pulling review copies if they never get reviewed. I am disappointed that they&#039;d stop sending them just because of negative reviews.]]></description>
		<content:encoded><![CDATA[<p>You know, Johanna, I could understand a publisher pulling review copies if they never get reviewed. I am disappointed that they&#8217;d stop sending them just because of negative reviews.</p>
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		<title>By: Johanna</title>
		<link>http://comicsworthreading.com/2009/10/05/reveal-those-review-copies-bloggers/comment-page-1/#comment-106692</link>
		<dc:creator>Johanna</dc:creator>
		<pubDate>Tue, 06 Oct 2009 00:30:14 +0000</pubDate>
		<guid isPermaLink="false">http://comicsworthreading.com/?p=9049#comment-106692</guid>
		<description><![CDATA[If you bought the book, there&#039;s nothing to disclaim, as I read it. If you get a review copy and give it back (and don&#039;t have ads or affiliate links), you don&#039;t have to disclaim. Otherwise... this is why the FTC needs to publish additional guidelines.]]></description>
		<content:encoded><![CDATA[<p>If you bought the book, there&#8217;s nothing to disclaim, as I read it. If you get a review copy and give it back (and don&#8217;t have ads or affiliate links), you don&#8217;t have to disclaim. Otherwise&#8230; this is why the FTC needs to publish additional guidelines.</p>
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		<title>By: Kelson</title>
		<link>http://comicsworthreading.com/2009/10/05/reveal-those-review-copies-bloggers/comment-page-1/#comment-106691</link>
		<dc:creator>Kelson</dc:creator>
		<pubDate>Tue, 06 Oct 2009 00:21:04 +0000</pubDate>
		<guid isPermaLink="false">http://comicsworthreading.com/?p=9049#comment-106691</guid>
		<description><![CDATA[Argh... the stuff about affiliate links just makes it more confusing.

So if I get a review copy, write a review, and post a link to Amazon, then I have to disclose...what, the review copy, or the fact that I&#039;m linking to Amazon (which would seem pretty obvious), or the fact that I&#039;m linking with an affiliate code?

What if I&#039;m reviewing a copy that I bought through normal channels, and include an affiliate link to Amazon? Do I need to disclose that circumstance?

I&#039;m not looking forward to reading that 80-page PDF.]]></description>
		<content:encoded><![CDATA[<p>Argh&#8230; the stuff about affiliate links just makes it more confusing.</p>
<p>So if I get a review copy, write a review, and post a link to Amazon, then I have to disclose&#8230;what, the review copy, or the fact that I&#8217;m linking to Amazon (which would seem pretty obvious), or the fact that I&#8217;m linking with an affiliate code?</p>
<p>What if I&#8217;m reviewing a copy that I bought through normal channels, and include an affiliate link to Amazon? Do I need to disclose that circumstance?</p>
<p>I&#8217;m not looking forward to reading that 80-page PDF.</p>
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		<title>By: James Schee</title>
		<link>http://comicsworthreading.com/2009/10/05/reveal-those-review-copies-bloggers/comment-page-1/#comment-106689</link>
		<dc:creator>James Schee</dc:creator>
		<pubDate>Mon, 05 Oct 2009 23:55:50 +0000</pubDate>
		<guid isPermaLink="false">http://comicsworthreading.com/?p=9049#comment-106689</guid>
		<description><![CDATA[Weird but interesting reading. I&#039;m taking tax classes for H&amp;R Block (to have some side income come tax time) and its made me start wondering about tax implications for review copies.]]></description>
		<content:encoded><![CDATA[<p>Weird but interesting reading. I&#8217;m taking tax classes for H&amp;R Block (to have some side income come tax time) and its made me start wondering about tax implications for review copies.</p>
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		<title>By: Alan Coil</title>
		<link>http://comicsworthreading.com/2009/10/05/reveal-those-review-copies-bloggers/comment-page-1/#comment-106687</link>
		<dc:creator>Alan Coil</dc:creator>
		<pubDate>Mon, 05 Oct 2009 22:39:44 +0000</pubDate>
		<guid isPermaLink="false">http://comicsworthreading.com/?p=9049#comment-106687</guid>
		<description><![CDATA[I think things will be reasonable concerning this new ruling as long as reasonable people are in the FTC.

But just you wait until the next presidency like the one that just finished. Give a positive review to a book that knocks the president, and you life could be hell, e.g., Dixie Chicks.]]></description>
		<content:encoded><![CDATA[<p>I think things will be reasonable concerning this new ruling as long as reasonable people are in the FTC.</p>
<p>But just you wait until the next presidency like the one that just finished. Give a positive review to a book that knocks the president, and you life could be hell, e.g., Dixie Chicks.</p>
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