- Posted by Johanna on October 11, 2009 at 11:34 am
- Category: Graphic Novel News
Found in the latest Previews Product Updates page:
Beginning with on-sale 9/23 books, some collections will no longer have UPC/bar codes as Marvel makes the transition to all collections no longer carrying UPC/bar codes, which should be in effect on all titles within the next three months.
Why would Marvel do that?
Two years ago, Diamond announced that all products they carried must have barcodes. I know Marvel is a premier publisher, so they can set their own rules, but this seems like a pretty big reversal.
I’m especially confused because collections are products that work better in the bookstore market, and I can’t imagine a Barnes & Noble or Borders carrying items without a UPC, which every other consumer product (even fruit!) now has. Is Marvel giving up on selling through bookstores?
I can’t fathom any reason for this decision. I know UPC codes cost money, but they’re a basic cost of doing business, especially for such a large publisher. They also have a price encoded in them, so I’m wondering if Marvel wants more flexibility that way, but I have to imagine that there are better ways to do that, especially given how quickly Marvel books go out of print. Reprints would allow for price changes.
Does anyone have any idea what’s going on with this decision?