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	<title>Comments on: PR: What Not to Do: Free Online Bait and Switch</title>
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	<link>http://comicsworthreading.com/2009/11/17/pr-what-not-to-do-free-online-bait-and-switch/</link>
	<description>Independent Opinions on Comics of All Kinds</description>
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		<title>By: TCJ.com, 2 Months Later &#187; Comics Worth Reading</title>
		<link>http://comicsworthreading.com/2009/11/17/pr-what-not-to-do-free-online-bait-and-switch/comment-page-1/#comment-109167</link>
		<dc:creator>TCJ.com, 2 Months Later &#187; Comics Worth Reading</dc:creator>
		<pubDate>Sat, 20 Feb 2010 16:21:39 +0000</pubDate>
		<guid isPermaLink="false">http://comicsworthreading.com/?p=9428#comment-109167</guid>
		<description>[...] the TCJ.com website last November, the site&#8217;s had a tough go of it. They&#8217;ve had to go back on posting plans and had delays in getting things running the way they like. Shortly after the switchover, site [...]</description>
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<p>[...] the TCJ.com website last November, the site&#8217;s had a tough go of it. They&#8217;ve had to go back on posting plans and had delays in getting things running the way they like. Shortly after the switchover, site [...]</p>
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		<title>By: David Wynne</title>
		<link>http://comicsworthreading.com/2009/11/17/pr-what-not-to-do-free-online-bait-and-switch/comment-page-1/#comment-107325</link>
		<dc:creator>David Wynne</dc:creator>
		<pubDate>Thu, 19 Nov 2009 22:17:01 +0000</pubDate>
		<guid isPermaLink="false">http://comicsworthreading.com/?p=9428#comment-107325</guid>
		<description>That&#039;s good. Glad they cleared it up! I&#039;m looking forward to actually being able to read TCJ in future... and if I like what I read, buy it!</description>
		<content:encoded><![CDATA[<p>That&#8217;s good. Glad they cleared it up! I&#8217;m looking forward to actually being able to read TCJ in future&#8230; and if I like what I read, buy it!</p>
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		<title>By: ComicCritics.com &#187; Archive &#187; Critical Links &#8211; The first taste is free</title>
		<link>http://comicsworthreading.com/2009/11/17/pr-what-not-to-do-free-online-bait-and-switch/comment-page-1/#comment-107322</link>
		<dc:creator>ComicCritics.com &#187; Archive &#187; Critical Links &#8211; The first taste is free</dc:creator>
		<pubDate>Thu, 19 Nov 2009 06:10:15 +0000</pubDate>
		<guid isPermaLink="false">http://comicsworthreading.com/?p=9428#comment-107322</guid>
		<description>[...] The Comics Journal releases their 300th print edition. At first, they put all of the issue online for free. Then they pull it without notice 24 hours later. [...]</description>
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<p>[...] The Comics Journal releases their 300th print edition. At first, they put all of the issue online for free. Then they pull it without notice 24 hours later. [...]</p>
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		<title>By: David Wynne</title>
		<link>http://comicsworthreading.com/2009/11/17/pr-what-not-to-do-free-online-bait-and-switch/comment-page-1/#comment-107312</link>
		<dc:creator>David Wynne</dc:creator>
		<pubDate>Thu, 19 Nov 2009 02:29:15 +0000</pubDate>
		<guid isPermaLink="false">http://comicsworthreading.com/?p=9428#comment-107312</guid>
		<description>My LCS doesn&#039;t get TCJ, and I&#039;m not going to order something that expensive on the off-chance I might enjoy it. I have two or three copies of the Journal lying around the place- which I got for cheap at second-hand book shops.

If I read an interview I like, I often want to return to it later. But I don&#039;t know if I want to do that without having, well, read the interview. If the Journal was the price of a magazine, I&#039;d definitely buy it- but in the current format, it&#039;s just not worth the price on the off-chance that I might consider it worth keeping.

Going online like this is the ONLY way the Journal is going to get my money- money that I&#039;d quite like to give them. I really hope that the u-turn only applies to #300, and doesn&#039;t indicate a complete reversal of their plans regarding online content. Right now, it feels like they don&#039;t *want* my money...</description>
		<content:encoded><![CDATA[<p>My LCS doesn&#8217;t get TCJ, and I&#8217;m not going to order something that expensive on the off-chance I might enjoy it. I have two or three copies of the Journal lying around the place- which I got for cheap at second-hand book shops.</p>
<p>If I read an interview I like, I often want to return to it later. But I don&#8217;t know if I want to do that without having, well, read the interview. If the Journal was the price of a magazine, I&#8217;d definitely buy it- but in the current format, it&#8217;s just not worth the price on the off-chance that I might consider it worth keeping.</p>
<p>Going online like this is the ONLY way the Journal is going to get my money- money that I&#8217;d quite like to give them. I really hope that the u-turn only applies to #300, and doesn&#8217;t indicate a complete reversal of their plans regarding online content. Right now, it feels like they don&#8217;t *want* my money&#8230;</p>
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		<title>By: Scott Bieser</title>
		<link>http://comicsworthreading.com/2009/11/17/pr-what-not-to-do-free-online-bait-and-switch/comment-page-1/#comment-107308</link>
		<dc:creator>Scott Bieser</dc:creator>
		<pubDate>Wed, 18 Nov 2009 19:00:59 +0000</pubDate>
		<guid isPermaLink="false">http://comicsworthreading.com/?p=9428#comment-107308</guid>
		<description>In order to purchase TJC at a comics shop I have to drive something like 90 miles, to Time Warp in Boulder. I could subscribe, but frankly I don&#039;t have time to read more than about a quarter of an issue. Hardly worth the scratch.

Since I run a small publishing company using the &quot;show it all free on the web&quot; model I can attest that many retailers don&#039;t understand how this model works and don&#039;t seem to want to. But there are others who do and are enthusiastic about it. The key is to announce your plans well in advance of any ordering cycle, that way nobody feels like they&#039;ve been ambushed.

I suspect there is some communications problem among the Fantagraphics poobahs. Hope they get it sorted out.</description>
		<content:encoded><![CDATA[<p>In order to purchase TJC at a comics shop I have to drive something like 90 miles, to Time Warp in Boulder. I could subscribe, but frankly I don&#8217;t have time to read more than about a quarter of an issue. Hardly worth the scratch.</p>
<p>Since I run a small publishing company using the &#8220;show it all free on the web&#8221; model I can attest that many retailers don&#8217;t understand how this model works and don&#8217;t seem to want to. But there are others who do and are enthusiastic about it. The key is to announce your plans well in advance of any ordering cycle, that way nobody feels like they&#8217;ve been ambushed.</p>
<p>I suspect there is some communications problem among the Fantagraphics poobahs. Hope they get it sorted out.</p>
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		<title>By: Johanna</title>
		<link>http://comicsworthreading.com/2009/11/17/pr-what-not-to-do-free-online-bait-and-switch/comment-page-1/#comment-107307</link>
		<dc:creator>Johanna</dc:creator>
		<pubDate>Wed, 18 Nov 2009 18:43:40 +0000</pubDate>
		<guid isPermaLink="false">http://comicsworthreading.com/?p=9428#comment-107307</guid>
		<description>Chris, no one can demonstrate that the lost sales (presumably from people who read it for free who would have otherwise bought it) are more than the gained sales (people who like the free sample enough to want to own it or other Journal issues). That&#039;s the big if when it comes to these kinds of online marketing experiments.</description>
		<content:encoded><![CDATA[<p>Chris, no one can demonstrate that the lost sales (presumably from people who read it for free who would have otherwise bought it) are more than the gained sales (people who like the free sample enough to want to own it or other Journal issues). That&#8217;s the big if when it comes to these kinds of online marketing experiments.</p>
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		<title>By: Johanna</title>
		<link>http://comicsworthreading.com/2009/11/17/pr-what-not-to-do-free-online-bait-and-switch/comment-page-1/#comment-107306</link>
		<dc:creator>Johanna</dc:creator>
		<pubDate>Wed, 18 Nov 2009 18:41:59 +0000</pubDate>
		<guid isPermaLink="false">http://comicsworthreading.com/?p=9428#comment-107306</guid>
		<description>I wouldn&#039;t read Wizard because it&#039;s a waste of paper. It doesn&#039;t tell me anything I want to know, its area of interest (mostly comic movies and speculators) don&#039;t overlap with mine, and it&#039;s actively insulting to women. 

When I titled this site, I wanted to focus on the positive. I sometimes have a hard time remembering that direction, I admit, but I want to spend my time and money and direction pointing out good stuff, not ranting about the bad.</description>
		<content:encoded><![CDATA[<p>I wouldn&#8217;t read Wizard because it&#8217;s a waste of paper. It doesn&#8217;t tell me anything I want to know, its area of interest (mostly comic movies and speculators) don&#8217;t overlap with mine, and it&#8217;s actively insulting to women. </p>
<p>When I titled this site, I wanted to focus on the positive. I sometimes have a hard time remembering that direction, I admit, but I want to spend my time and money and direction pointing out good stuff, not ranting about the bad.</p>
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		<title>By: Chris Allen</title>
		<link>http://comicsworthreading.com/2009/11/17/pr-what-not-to-do-free-online-bait-and-switch/comment-page-1/#comment-107305</link>
		<dc:creator>Chris Allen</dc:creator>
		<pubDate>Wed, 18 Nov 2009 18:23:28 +0000</pubDate>
		<guid isPermaLink="false">http://comicsworthreading.com/?p=9428#comment-107305</guid>
		<description>Johanna,

I did get to read some of it, and even blogged about one of the columns, and agree with you it wasn&#039;t a smart move to do this without consulting retailers. One can argue lots of retailers ignore TCJ anyway (I frequent a well-known San Diego shop that I think sets aside a copy for me and that&#039;s it), but certainly the ones who do order it stand to lose some sales. I was also thinking about advertisers possibly being screwed with lost sales as well, as I didn&#039;t see any ads in the online version.</description>
		<content:encoded><![CDATA[<p>Johanna,</p>
<p>I did get to read some of it, and even blogged about one of the columns, and agree with you it wasn&#8217;t a smart move to do this without consulting retailers. One can argue lots of retailers ignore TCJ anyway (I frequent a well-known San Diego shop that I think sets aside a copy for me and that&#8217;s it), but certainly the ones who do order it stand to lose some sales. I was also thinking about advertisers possibly being screwed with lost sales as well, as I didn&#8217;t see any ads in the online version.</p>
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		<title>By: Ted Rall</title>
		<link>http://comicsworthreading.com/2009/11/17/pr-what-not-to-do-free-online-bait-and-switch/comment-page-1/#comment-107302</link>
		<dc:creator>Ted Rall</dc:creator>
		<pubDate>Wed, 18 Nov 2009 17:23:09 +0000</pubDate>
		<guid isPermaLink="false">http://comicsworthreading.com/?p=9428#comment-107302</guid>
		<description>Not to belabor the point, but--aw hell, let&#039;s belabor. Why wouldn&#039;t you read Wizard?

If I only read publications that didn&#039;t make my teeth grind, I wouldn&#039;t be able to do my job as a political commentator.</description>
		<content:encoded><![CDATA[<p>Not to belabor the point, but&#8211;aw hell, let&#8217;s belabor. Why wouldn&#8217;t you read Wizard?</p>
<p>If I only read publications that didn&#8217;t make my teeth grind, I wouldn&#8217;t be able to do my job as a political commentator.</p>
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		<title>By: Journalista &#8211; the news weblog of The Comics Journal &#187; Blog Archive &#187; Hov. 18, 2009: Their level headed best</title>
		<link>http://comicsworthreading.com/2009/11/17/pr-what-not-to-do-free-online-bait-and-switch/comment-page-1/#comment-107298</link>
		<dc:creator>Journalista &#8211; the news weblog of The Comics Journal &#187; Blog Archive &#187; Hov. 18, 2009: Their level headed best</dc:creator>
		<pubDate>Wed, 18 Nov 2009 16:16:15 +0000</pubDate>
		<guid isPermaLink="false">http://comicsworthreading.com/?p=9428#comment-107298</guid>
		<description>[...] Johanna Draper Carlson and Tom Spurgeon react to Monday&#8217;s Little Launch That Couldn&#8217;t here at TCJ.com. [...]</description>
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<p>[...] Johanna Draper Carlson and Tom Spurgeon react to Monday&#8217;s Little Launch That Couldn&#8217;t here at TCJ.com. [...]</p>
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		<title>By: Bill Williams</title>
		<link>http://comicsworthreading.com/2009/11/17/pr-what-not-to-do-free-online-bait-and-switch/comment-page-1/#comment-107275</link>
		<dc:creator>Bill Williams</dc:creator>
		<pubDate>Wed, 18 Nov 2009 00:03:15 +0000</pubDate>
		<guid isPermaLink="false">http://comicsworthreading.com/?p=9428#comment-107275</guid>
		<description>Most of the time I feel like I share a brain and got second or third choice.  I was reading the Fraction/ O&#039;Neil bit because it is the thing that interested me first.  When it comes to comics, O&#039;Neil was one of the best writers of his generation and Fraction holds a similar distinction.

On charging for content, I am performing an experiment at this moment.  My supercool webcomic SideChicks is free on the internet.  It is also free on WOWIO.  It is about to go up for sale in the IDW iPhone app store.  If Groth&#039;s fear is real, I won&#039;t sell a single iPhone comic.</description>
		<content:encoded><![CDATA[<p>Most of the time I feel like I share a brain and got second or third choice.  I was reading the Fraction/ O&#8217;Neil bit because it is the thing that interested me first.  When it comes to comics, O&#8217;Neil was one of the best writers of his generation and Fraction holds a similar distinction.</p>
<p>On charging for content, I am performing an experiment at this moment.  My supercool webcomic SideChicks is free on the internet.  It is also free on WOWIO.  It is about to go up for sale in the IDW iPhone app store.  If Groth&#8217;s fear is real, I won&#8217;t sell a single iPhone comic.</p>
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		<title>By: Johanna</title>
		<link>http://comicsworthreading.com/2009/11/17/pr-what-not-to-do-free-online-bait-and-switch/comment-page-1/#comment-107268</link>
		<dc:creator>Johanna</dc:creator>
		<pubDate>Tue, 17 Nov 2009 20:01:03 +0000</pubDate>
		<guid isPermaLink="false">http://comicsworthreading.com/?p=9428#comment-107268</guid>
		<description>Well, by that logic, I&#039;d also have to read Wizard. Which I refuse to do. 

It&#039;s a good question, though. I don&#039;t know that there really ARE any &quot;major comic periodicals&quot; anymore. Last time I saw the Journal&#039;s statement of ownership, they only printed 5000 copies an issue. I get that readership here on a good day. (I may be misremembering, and it may have been more in the 2000 or 3000 range. I&#039;m erring on the side of generosity.) 

I get more out of reading Journalista, CBR, and MangaBlog daily, along with many other blogs (some written by Journal contributors). I think that&#039;s where the real coverage happens these days. Print just can&#039;t be as timely as online. 

Don&#039;t get me wrong. For those interested in their areas of coverage, the Journal does very good work. I think we&#039;ll have to disagree on what&#039;s essential to know what&#039;s going on in comics.</description>
		<content:encoded><![CDATA[<p>Well, by that logic, I&#8217;d also have to read Wizard. Which I refuse to do. </p>
<p>It&#8217;s a good question, though. I don&#8217;t know that there really ARE any &#8220;major comic periodicals&#8221; anymore. Last time I saw the Journal&#8217;s statement of ownership, they only printed 5000 copies an issue. I get that readership here on a good day. (I may be misremembering, and it may have been more in the 2000 or 3000 range. I&#8217;m erring on the side of generosity.) </p>
<p>I get more out of reading Journalista, CBR, and MangaBlog daily, along with many other blogs (some written by Journal contributors). I think that&#8217;s where the real coverage happens these days. Print just can&#8217;t be as timely as online. </p>
<p>Don&#8217;t get me wrong. For those interested in their areas of coverage, the Journal does very good work. I think we&#8217;ll have to disagree on what&#8217;s essential to know what&#8217;s going on in comics.</p>
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		<title>By: Ted Rall</title>
		<link>http://comicsworthreading.com/2009/11/17/pr-what-not-to-do-free-online-bait-and-switch/comment-page-1/#comment-107266</link>
		<dc:creator>Ted Rall</dc:creator>
		<pubDate>Tue, 17 Nov 2009 19:39:06 +0000</pubDate>
		<guid isPermaLink="false">http://comicsworthreading.com/?p=9428#comment-107266</guid>
		<description>Frankly, Johanna, I&#039;m amazed that someone who writes a comics blog would admit to not reading The Comics Journal. Shouldn&#039;t you be reading every major comics-related periodical?

Like it or not, and I often find it maddening, it&#039;s an essential read.</description>
		<content:encoded><![CDATA[<p>Frankly, Johanna, I&#8217;m amazed that someone who writes a comics blog would admit to not reading The Comics Journal. Shouldn&#8217;t you be reading every major comics-related periodical?</p>
<p>Like it or not, and I often find it maddening, it&#8217;s an essential read.</p>
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		<title>By: Johanna</title>
		<link>http://comicsworthreading.com/2009/11/17/pr-what-not-to-do-free-online-bait-and-switch/comment-page-1/#comment-107260</link>
		<dc:creator>Johanna</dc:creator>
		<pubDate>Tue, 17 Nov 2009 17:55:07 +0000</pubDate>
		<guid isPermaLink="false">http://comicsworthreading.com/?p=9428#comment-107260</guid>
		<description>Any guess I would make as to the reason for the change of heart would be just that, pure speculation. I know in the past retailers get very angry when publishers do not tell them of plans to post material online before their ordering deadlines. Many stores say that that will affect their purchasing decisions. 

Your suggestion, to make up for it later, is a great one.</description>
		<content:encoded><![CDATA[<p>Any guess I would make as to the reason for the change of heart would be just that, pure speculation. I know in the past retailers get very angry when publishers do not tell them of plans to post material online before their ordering deadlines. Many stores say that that will affect their purchasing decisions. </p>
<p>Your suggestion, to make up for it later, is a great one.</p>
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		<title>By: Matt</title>
		<link>http://comicsworthreading.com/2009/11/17/pr-what-not-to-do-free-online-bait-and-switch/comment-page-1/#comment-107258</link>
		<dc:creator>Matt</dc:creator>
		<pubDate>Tue, 17 Nov 2009 16:18:44 +0000</pubDate>
		<guid isPermaLink="false">http://comicsworthreading.com/?p=9428#comment-107258</guid>
		<description>Thanks for writing on this Johanna--it frustrated me as well as I was also mid-read on the same Fraction/O&#039;Neill interview when it went kaplooie. It&#039;s possible Bill and I share a brain although I&#039;ve never met the man. :)

This was such a disappointing and confounding move; I guess it is down to not doing the right legwork before executing? I was thrilled to read the material and thought the PR move made sense given their previous announcements of focusing more on online content. 

For what it&#039;s worth, I&#039;d recommend at this point putting the issue back online for free 4 weeks or so after the hard copy goes on sale. Might be a nice make-good for this blunder, cause it kinda pissed me off, honestly, and I can&#039;t imagine I&#039;m not alone.</description>
		<content:encoded><![CDATA[<p>Thanks for writing on this Johanna&#8211;it frustrated me as well as I was also mid-read on the same Fraction/O&#8217;Neill interview when it went kaplooie. It&#8217;s possible Bill and I share a brain although I&#8217;ve never met the man. :)</p>
<p>This was such a disappointing and confounding move; I guess it is down to not doing the right legwork before executing? I was thrilled to read the material and thought the PR move made sense given their previous announcements of focusing more on online content. </p>
<p>For what it&#8217;s worth, I&#8217;d recommend at this point putting the issue back online for free 4 weeks or so after the hard copy goes on sale. Might be a nice make-good for this blunder, cause it kinda pissed me off, honestly, and I can&#8217;t imagine I&#8217;m not alone.</p>
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		<title>By: Johanna</title>
		<link>http://comicsworthreading.com/2009/11/17/pr-what-not-to-do-free-online-bait-and-switch/comment-page-1/#comment-107256</link>
		<dc:creator>Johanna</dc:creator>
		<pubDate>Tue, 17 Nov 2009 16:04:56 +0000</pubDate>
		<guid isPermaLink="false">http://comicsworthreading.com/?p=9428#comment-107256</guid>
		<description>Oh, Bill, that&#039;s terrible. In the middle of the article? Yikes. 

We gave up buying the Journal, after having it back to issue numbers in the 30s, because it was just too expensive for the material, with the book-like binding, given that our tastes had moved in different directions. I was looking forward to sampling to see if that decision should be changed.</description>
		<content:encoded><![CDATA[<p>Oh, Bill, that&#8217;s terrible. In the middle of the article? Yikes. </p>
<p>We gave up buying the Journal, after having it back to issue numbers in the 30s, because it was just too expensive for the material, with the book-like binding, given that our tastes had moved in different directions. I was looking forward to sampling to see if that decision should be changed.</p>
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		<title>By: THE BEAT &#187; Blog Archive &#187; Things that were on the internet that aren&#8217;t any more: TCJ 300, Fandral</title>
		<link>http://comicsworthreading.com/2009/11/17/pr-what-not-to-do-free-online-bait-and-switch/comment-page-1/#comment-107253</link>
		<dc:creator>THE BEAT &#187; Blog Archive &#187; Things that were on the internet that aren&#8217;t any more: TCJ 300, Fandral</dc:creator>
		<pubDate>Tue, 17 Nov 2009 15:35:51 +0000</pubDate>
		<guid isPermaLink="false">http://comicsworthreading.com/?p=9428#comment-107253</guid>
		<description>[...] And we&#8217;ll read it when our hard copy arrives, just like always. Johanna Draper Carlson has commentary, [...]</description>
		<content:encoded><![CDATA[<div style="padding: 1em; background-color: #FEF1B5;">
<p>[...] And we&#8217;ll read it when our hard copy arrives, just like always. Johanna Draper Carlson has commentary, [...]</p>
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		<title>By: Bill Williams</title>
		<link>http://comicsworthreading.com/2009/11/17/pr-what-not-to-do-free-online-bait-and-switch/comment-page-1/#comment-107252</link>
		<dc:creator>Bill Williams</dc:creator>
		<pubDate>Tue, 17 Nov 2009 15:28:47 +0000</pubDate>
		<guid isPermaLink="false">http://comicsworthreading.com/?p=9428#comment-107252</guid>
		<description>I was reading the Fraction/ O&#039;Neil interview and when I went for a page turn and nada.

Which is too bad.  I&#039;m not buying that magazine, but I might read some of the content for free and be exposed to some advertising.

Different distribution options bring in different segments of the market.  When will this sink in?

There is more to gain than there is to lose.</description>
		<content:encoded><![CDATA[<p>I was reading the Fraction/ O&#8217;Neil interview and when I went for a page turn and nada.</p>
<p>Which is too bad.  I&#8217;m not buying that magazine, but I might read some of the content for free and be exposed to some advertising.</p>
<p>Different distribution options bring in different segments of the market.  When will this sink in?</p>
<p>There is more to gain than there is to lose.</p>
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	<item>
		<title>By: Inkwell</title>
		<link>http://comicsworthreading.com/2009/11/17/pr-what-not-to-do-free-online-bait-and-switch/comment-page-1/#comment-107248</link>
		<dc:creator>Inkwell</dc:creator>
		<pubDate>Tue, 17 Nov 2009 13:54:13 +0000</pubDate>
		<guid isPermaLink="false">http://comicsworthreading.com/?p=9428#comment-107248</guid>
		<description>That&#039;s unfortunate. I told a bunch of people about it, too.</description>
		<content:encoded><![CDATA[<p>That&#8217;s unfortunate. I told a bunch of people about it, too.</p>
]]></content:encoded>
	</item>
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