From their press release:
Beginning in the first quarter of 2010, Warner Home Video will be releasing its entire Theatrical New Release slate as Blu-ray combo packs, containing a Blu-ray disc of the film with exclusive special features and exciting BD-Live interactivity, a standard-definition DVD, and a Digital Copy of the film. For no additional cost, Blu-ray combo packs offer consumers significantly more value by merging the unsurpassed quality of Blu-ray with the convenience of being able to watch the film in any format, on just about every playback device.
Update: It was pointed out to me that I was likely jumping to conclusions. This doesn’t say “no more DVDs”, it may just be announcing that “all movie releases will get Blu-ray” instead of just some. So thanks, Andrew, for pointing that out, and bad me for rumor-mongering.
Somehow, that bit about “no additional cost” just isn’t ringing true to me. I guess I won’t be buying any new Warner movies on DVD next year. Especially since it sounds as though the special features — the only reason to buy discs — won’t be accessible without a Blu-ray player.
This strikes me as driving more viewers towards downloads and online copies. But then, they’re already moving that way, which is why the movie studios are clinging to Blu-ray so fiercely. Warner is crowing about increased Blu-ray adoption, of course.
Blu-ray devices … are projected to be in 15 million U.S. homes by the end of this year.
However, as of 2007, there are over 110 million US households. So they’re making this decision to serve under 20% of the population.