- Posted by Johanna on January 5, 2010 at 11:18 am
- Category: LinkBlogging
Just this week, I’ve seen the following giveaways announced:
- Manga Bookshelf — Win the first book in the manhwa series Goong: The Royal Palace by random draw
- The Manga Critic (link no longer available) — Name your favorite manga anthology for a chance to win the two volumes of What a Wonderful World!. The site also promises a giveaway a week during the month of January.
- Beaucoup Kevin — Starts “a year of giveaways” (no further information) with Jacques Tardi’s West Coast Blues.
Did I miss any? Is this the big trend of 2010 — giveaway contests?
I’ve known since I worked on the DC Comics website that readers love the chance to get something for free. But (me being me) this started me thinking about the technique. I have a couple of questions:
1. Are sites ready to deal with legal ramifications? There are, in some states, strict laws about how to run sweepstakes and similar contests, and I doubt websites are paying attention to them. (I know I didn’t, when I gave things away.) In the past, it wasn’t a big deal, but if more attention comes, someone might get in trouble.
2. If everyone starts doing giveaways, will readers still respond? I’ve run several on this site, and response ranged from over 150 participants when I gave away the New Frontier DVD to only 3 when it came to the blank comic book.
Some audience counts depend on how desirable readers think the prize is, of course, but I’m getting the feeling that the gimmick doesn’t work as well as it used to. That may not matter to someone who just wants to spread the word about a title they like, though. I’m assuming that these contests are intended as traffic builders — maybe they’re just ways to say “thank you” to readers while cleaning out the shelves.