The Two Faces of Marvel

I believe in focusing on the positive as much as the negative. It’s difficult for me, sometimes, but along those lines…

At a time when Marvel is getting attention for directly attacking its competitor by encouraging retailers to destroy DC comics (David Brothers has a good roundup and analysis of the offer, which he calls a “jerk move”), they’re also making a generous offer to a well-known California retailer.

There was a small flood at Brian Hibbs’ store in San Francisco, and all of his Marvel comics section was destroyed. He blogged about it Wednesday morning, yesterday, and this morning he noted that although he is probably Marvel’s biggest public critic, they are replacing the books for free by tomorrow.

That’s the kind of “we’re all in this together because we love comics” action that I appreciate about this industry.

3 Responses to “The Two Faces of Marvel”

  1. david brothers Says:

    I’m really, really looking forward to Hibbs’s response to Marvel’s announcement. He teases it a bit at the end of his post, but I’m wondering which approach he’ll take in criticizing it.

    I totally wasn’t expecting them to replace Brian’s stock, either. It’s pretty crazy that they pulled a PR coup by way of bullying their biggest competitor at the same time that they offered a helping hand to their biggest critic.

    But then again, both actions have the subtext of “Retailers, we are here for you. We’ll help you out.” I’d like to think that it’s fairly honest and coming from a good place (well, coming from “We’re wanting to stay in business and make money, and you retailers are key in that equation”), but I can barely make heads or tails of their PR scheme right now.

    It’s all very interesting, though!

  2. Don MacPherson Says:

    Regarding the Deadpool variant/Blackest Night promotion:

    Is it me, or does this seem actionable? I’m no lawyer, but it seems to me that offering an exclusive product but requiring buyers to destroy your biggest competitor’s product to get it might cross some kind of legal line.

  3. Johanna Says:

    I’m not sure Marvel has a “PR scheme” or overall plan. I think they do things based on what makes sense to them (or strikes them funny) right then. At least it’s interesting to watch.




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