Comments on: The Two Faces of Marvel

By: Johanna

Johanna — Fri, 15 Jan 2010 00:42:35 +0000

I’m not sure Marvel has a “PR scheme” or overall plan. I think they do things based on what makes sense to them (or strikes them funny) right then. At least it’s interesting to watch.

By: Don MacPherson

Don MacPherson — Fri, 15 Jan 2010 00:01:29 +0000

Regarding the Deadpool variant/Blackest Night promotion:

Is it me, or does this seem actionable? I’m no lawyer, but it seems to me that offering an exclusive product but requiring buyers to destroy your biggest competitor’s product to get it might cross some kind of legal line.

By: david brothers

david brothers — Thu, 14 Jan 2010 22:50:13 +0000

I’m really, really looking forward to Hibbs’s response to Marvel’s announcement. He teases it a bit at the end of his post, but I’m wondering which approach he’ll take in criticizing it.

I totally wasn’t expecting them to replace Brian’s stock, either. It’s pretty crazy that they pulled a PR coup by way of bullying their biggest competitor at the same time that they offered a helping hand to their biggest critic.

But then again, both actions have the subtext of “Retailers, we are here for you. We’ll help you out.” I’d like to think that it’s fairly honest and coming from a good place (well, coming from “We’re wanting to stay in business and make money, and you retailers are key in that equation”), but I can barely make heads or tails of their PR scheme right now.

It’s all very interesting, though!