I was shocked to get a Blockbuster flyer today that offered me, as a potential new member, 30 days of free movie and game rentals. Small print says it’s only one rental at a time and a credit card is required for the video game rentals. Still, that’s a pretty good deal. Almost enough to make me think about going back to them, at least for a month.
I wonder, though, how you define “new”? I’m pretty sure I had a Blockbuster membership back in the early 90s, and I know KC did about 10 years ago. We gave it up a while back, because why rent for $4 when you can wait and buy DVDs for $5 used? Or why worry about making a trip to the local store when you can have movies come to you through the mail or online?
Yeah, everyone’s already talked about these reasons for Blockbuster’s long, slow demise. But I was wondering, is there anyone out there who’s still a member? If so, why? I mean, even my parents, traditionalists though they are, went to Netflix when Blockbuster ticked them off by demanding they leave a credit card on file with them even though they’d been members for years and never had a late fee. Seems to me that Blockbuster had its day in the sun, made a lot of money in the VHS days, and wrongly expected its business model to continue indefinitely.