- Posted by Johanna on February 7, 2010 at 2:52 pm
- Category: LinkBlogging
Congratulations to the Fantastic Fangirls for making a small but significant difference when it came to a superhero t-shirt store online. The store had for sale a “Girls Rule” shirt, cut to fit females, featuring old-style illustrations of Marvel superheroes. However, the ad copy that went with the shirt was clearly aimed at men.
… this cream colored, woman’s T-Shirt features purposely faded images of your favorite female Marvel comic book characters! Well, they’re your favorite, but your girlfriend (or sister) will actually be wearing the tshirt! HUZZAH! Hmmmâ€¦ Can’t decide which Marvel Super-heroine I wish to add to my fantasy harem first.
And it goes on from there, speculating on what kind of girlfriend the female characters shown would be. Sigrid Ellis takes apart the ad text in full, demonstrating just how offensive it was:
It goes without saying that the only purpose of girlfriends in this context is sexual. No conversation, intellectual challenge, humor, or mutual support is conceivable. … use her as a prop to hold up your jerk-off material.
But Sigrid did more than just sound off about this stupidity. She sent an email to the company expressing her opinion and asking about their intentions. While they didn’t answer her, they did change the ad copy to acknowledge the female customer. And they did the same on more than half of their other female-aimed t-shirts.
Next, I think they need to examine their Wonder Woman line, which includes such copy as “it covers up more of your busom than Diana Prince’s”, “Wonder Woman posing but not shaking it at all”, and “the Invisible Jet being ridden bareback! Yes, the Jet is naked!” While some still have … let’s say, less than enlightened descriptions, and while they may have made the edits just to avoid bad press, it was refreshing to see the positive change made.