Comments on: Fangirls Make a Difference With Offensive Ad Copy

By: Johanna

Johanna — Mon, 08 Feb 2010 16:13:20 +0000

I know, the Super Bowl ads were such throwbacks! And seeing otherwise intelligent people trying to justify their anti-woman stances by saying “well, it’s targeted marketing”… oh, is that the new codeword for hate?

By: Caroline

Caroline — Mon, 08 Feb 2010 16:07:16 +0000

Thanks for taking notice! I want to add (as Sigrid says in her article) that Sarah Kuhn of Alert Nerd was the one who first noticed the copy. So it’s a group effort!

Though I have to say, after watching the Super Bowl, it’s enlightening/depressing that it’s not just small-time Internet retailers that seem to have this attitude about women consumers.

By: John Jakala

John Jakala — Sun, 07 Feb 2010 21:46:08 +0000

I think I’m most offended that the ad copy is so stunningly stupid. The original text for the “Girls Rule” shirt was astoundingly bad, but there’s still plenty on the site that reads like they rounded up random message board commenters to create the copy. Take for example this gem from the “Wonder Woman Juniors Light Blue Invisible Jet T-Shirt” description:

“Here’s a light blue Wonder Woman Junior Womens sized T-Shirt featuring Wonder Woman exuding feminine confidence in her stance, as well as Wonder Woman riding atop her trusty Invisible Jet. Now, if only Wonder Woman had an invisible opinion. HAH! Just kiddding, ladies. You’re beautiful. All of you. You’re ALL BEAUTIFUL!”

Ha ha ha ha, women expect men to take their opinions seriously! Hilarious!! Don’t they know that men only judge women based on their physical attractiveness?

I think the sloppiness of misspelling “kidding” is what really gives it that amateurish message board comment feel.