- Posted by Johanna on February 25, 2010 at 4:25 pm
- Category: Meta
I work on and use an Android phone (T-Mobile MyTouch), so I was particularly curious about this survey result:
While most smartphone operating systems show 54-58% usage male, with Android, it’s almost 3/4, or 73%, male users. The big question is why.
Some have speculated that it’s due to a lack of “girlie phones” on the platform (although I think my maroon MyTouch is plenty attractive). That assumes that women need or want “girlie” phones. The only Android phone I’ve seen that strikes me as particularly gendered is the ugly black box Droid, which is also the most highly advertised model of that OS. I think it’s particularly boy geek-targeted.
Others have speculated that the marketing is aimed at males, or that most information on the OS has spread online among techie/hacker communities, which traditionally skew male. Women, are you familiar with Android? Would you consider it for your next smartphone? Why or why not?