Stan Lee Returns, But What Is He Doing?

Boom! Studios sent out an announcement this morning explaining the point of their “Stan’s Back” marketing campaign over the past few weeks. Here’s part of the press release:

POW! Entertainment and BOOM! Studios announced a deal has been struck that will see the production of a series of three superhero titles presented by Stan Lee. These series will premiere from BOOM! Studios later this year.

BOOM!’s Editor-in-Chief Mark Waid, creator of BOOM!’s runaway hit series IRREDEEMABLE and its smash sister book INCORRUPTIBLE, will be writing one of the series. Two other series will follow, featuring A-list writers as a part of the creative team. Further announcements will clarify the teams and the timing for the roll-out.

So, what does “presenting” mean, exactly? If other people are writing, does Stan provide the initial idea? Lend his name and nothing else? Review and approve the work? Nod in the direction of the books before they’re published?

It’s not even rare for Stan Lee to sell his name these days. Heck, Archie is doing a superhero series with him where he’s one of the characters. We’ll have to wait and see what the books actually look like and who the “A-list writers” are (and, presumably, there will be artists of some kind, too) in order to decide whether they’re comics worth reading.

Similar Posts: Dynamic Forces to Release Stan Lee Guides § Boom! Launches Boom! Tube YouTube Show § Hero Realm’s Best Writers § The Stan Lee Universe § Just How Low Are the Sales That Make a Comic Successful?


7 Responses to “Stan Lee Returns, But What Is He Doing?”

  1. Thad Says:

    “So, what does “presenting” mean, exactly? If other people are writing, does Stan provide the initial idea? Lend his name and nothing else? Review and approve the work? Nod in the direction of the books before they’re published?”

    According to Kirby and Ditko, that’s pretty much all he ever did anyway.

  2. Johanna Says:

    Ouch! OK, that was funny.

  3. Tommy Raiko Says:

    I’m trying not to be cynical, but I can’t help but think that his “presenting” means that Stan Lee would be as involved with these as Gene Roddenberry, Neil Gaiman, Leonard Nimoy, et al. were in the Tekno Comics comics that bore their names in the late 1990s…

  4. Johanna Says:

    Perhaps. But I tried to list a range of options that included more and less involvement. We just don’t know, is the problem.

  5. Tommy Raiko Says:

    You’re absolutely right. I shouldn’t be thinking so cynically based on the sparse info in the press release. Wait and see is the thing to do.

    But what did you think of Stan Lee’s presence on Big Bang Theory this week?

  6. Don MacPherson Says:

    LOL! I just wrote a similar piece on my website. We seem to reach the same conclusions about the apparently limited role Lee will play in these new comics.

    http://tinyurl.com/yaz4vvu

  7. Johanna Says:

    Tommy, I’m watching that now. I love it when the guys are that geeky. Lots of laughs!

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