- Posted by Johanna on May 4, 2010 at 6:29 pm
- Category: LinkBlogging
Earlier this year, I criticized Zenescope for running contests instead of paying photo models. Now, Dark Horse is doing the same thing (only without as much sleaze). (Link no longer available.)
They’ve launched a “Show us you love Dark Horse Comics” contest. They want pictures of fans they can run on Facebook and their website and online ads… and one lucky winner might get $1000 at the end of August. In the meantime, everyone else is granting them a perpetual photo license “for art, advertising, trade or any similar lawful purpose”.
Plus, “the information obtained via the entry will be used by Sponsors and their affiliates for marketing purposes. Sponsors and their affiliates would like to use this information to contact you either by mail or email with updates about special promotions or offers.” Hey, free mailing list too! There’s nothing unusual about that. That’s why most companies run contests, to get your information so they can sell stuff to you, but most contests also have a bigger range of prizes, so more people have a chance to win at least something for their personal info.
I’m sure, in this modern world of Facebook privacy problems and internet openness (whether you like it or not), most people won’t have a problem with the idea of having their likeness plastered all over online for no compensation, so I’m probably complaining about nothing. I just would like people to think a little more about what they’re signing up for before the word “contest” overwhelms all practical thought.