I call this “burying the lead”. Marvel has created a Marvel Television division to produce live-action, animated, and direct-to-DVD series, but instead of leading with the mention of the new department, their announcement was a sop to Jeph Loeb, the guy best known in TV for being fired from Heroes, where he was an executive producer. The whole first paragraph was about how he was going to be their Executive VP in charge of the new division.
Marvel Entertainment, LLC announced today that it has appointed Jeph Loeb as Executive Vice President, Head of Television, a newly created division of Marvel Entertainment. In this new role, Mr. Loeb will work alongside Dan Buckley, Publisher & President of the Print, Animation & Digital Divisions, Marvel Worldwide, Inc., to translate Marvel’s popular characters and stories to the television medium, in both live-action and animation formats. In addition to these responsibilities, Mr. Loeb will oversee the development and distribution of live-action, animated, and direct-to-DVD series. Mr. Loeb was previously a Marvel-exclusive Eisner-Award-winning comic book writer and an Emmy-nominated writer for his work on NBC’s Heroes.
Loeb also had a relatively lengthy run writing for Smallville and a brief stint on Lost. Marvel praises his career as follows, as well as providing the somewhat unflattering picture shown:
Mr. Loeb has written acclaimed stories featuring every major superhero in comics, including Iron Man, Captain America, Hulk, Daredevil, Spider-Man, the X-Men, and more. Multiple-time winner of the prestigious Eisner Award for his writing, Mr. Loeb quickly established himself as one of the most sought after writers in the comic industry. Mr. Loeb also served as writer/producer on television series Smallville and Lost; writer/co-executive producer on Heroes; and writer of hit films Commando and Teen Wolf.
I look forward to seeing more live-action Marvel series in the future. It’s been a long time since the 70s Spider-Man and Hulk shows. The X-Men have huge potential as a drama, or some Marvel characters could be adapted into creative takes on comedy. I doubt they’re reaching that far, though. It’s more likely that this is a way to get more cartoons, where they’ve had more success, into production.