Flip the Gender and Redesign

Project: Rooftop is launching a fascinating new feature called She-Design/He-Design that gender-swaps properties as a strategy for finding a new way to look at their design. First up? Scott Pilgrim, Ramona Flowers, and the Seven Evil Exes by Jemma Salume. Genius! All the girls are sexy and cool, just like the guys. My favorite is Gillian Graves, shown here, for including a fresh twist on the power suit. I look forward to seeing many more projects in this feature line.

One Response to “Flip the Gender and Redesign”

  1. David Oakes Says:

    I am not familiar enough with the originals to talk about the “re” in redesign. But Ms. Salume has a great eye, as always.

    Blockade Boy used to do something similar, repurposing skimpy superheroine costumes as skimpy superhero costumes. It will be intersting to see how it progresses.




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