- Posted by Johanna on October 7, 2010 at 4:19 pm
- Category: Comic News
Beginning January 2011, DC Comics will implement a line-wide pricing adjustment, lowering the prices of all standard length 32-page ongoing comic book titles currently priced at $3.99 to $2.99, it was announced today by DC Comics Co-Publishers Jim Lee and Dan DiDio.
“Today’s announcement re-affirms DC Comics’ commitment to both our core fans and to comic book store retailers,” said Jim Lee, DC Comics Co-Publisher. “For the long term health of the industry, we are willing to take a financial risk so that readers who love our medium do not abandon the art form.”
Bully for DC trying to keep the industry alive single-handedly. But there’s a catch. We’re losing two story pages in the standard-sized book — and there will still be oversized annuals and specials at higher prices.
As of January, … standard length ongoing titles, previously priced at $3.99 for 32 pages/22 story pages, will be priced at $2.99 with 32 pages/20 story pages:
20 instead of 22 story pages in a month will be a boon to artists, too, since that better matches with the number of workdays in a typical month. Co-features (aka backup stories) are going away, but DiDio promised hope that “Some of these characters will find a new platform.” Platform, hunh? Like digital?
Update: Comic writer JTorres reminds me that “losing two pages also means less income for the creators”, since they’re paid by the page. I should have thought of that when I mentioned a help to artists. They get more time, but less money.
Update 2: Marvel will follow suit, also lowering prices in January, according to Heidi MacDonald, as announced on digital panel at NY Comic Con.
Update 3: Clarification on the Marvel news: “Marvel Senior Vice President of Sales & Circulation David Gabriel confirmed that new books launching in January 2011 will not debut at $3.99.” So it’s new titles going forward — existing titles may or may not stay at $3.99. More surprising: turns out it’s because their digital sales are so successful, they can afford to do this.