- Posted by Johanna on October 7, 2010 at 9:51 am
- Category: Digital and Webcomics
According to this press release, to celebrate the 15th anniversary of Witchblade, Top Cow will be providing a free digital copy of the anniversary Witchblade #144 “with every copy sold through participating retailers.”
The plan works this way: A retailer who’s agreed to participate (I’m emphasizing that for a reason — I’m not sure a lot of comic stores want to show their customers the value of digital comics) will give a customer who purchases this issue a download code, which will allow the buyer to download the same thing he just bought online through Wowio. So this adds a wrinkle to “day-and-date” simultaneous release — you can only get one if you shell out for the other.
Top Cow is doing this to “usher Witchblade into a new age of comics”. I think she’s already there — this plan, while impressive in its attempt to move forward without throwing retailers under the bus, simply mimics what many customers already do, only without the hassle of DRM and entering codes. If you only want to buy the digital version, you’ll have to wait a month. That’s when it will go on sale from the usual “digital distribution sources”.
To entice retailers to go along with the plan, Director of Sales and Marketing Atom! Freeman said, “not only will they be the exclusive place to receive one of these download codes, but we are then going to give participating retailers a credit toward future Top Cow inventory for every download credited to them by the fan.” That’s a nice incentive. I wonder how this works if you buy the issue a week or two later? Does it depend on how effective the retailer’s filing system is, or whether they still remember the code?
Do you think your retailer will participate? Would you be interested in getting a free online copy with a paid print purchase?